European stocks fall as German consumer morale weakens, virus cases spike

(Reuters) – European stocks hit their lowest level in almost a month on Thursday, as a fall in German consumer morale, worries about soaring coronavirus cases in the continent and a U.S. stimulus impasse weighed on sentiment.

FILE PHOTO: The German share price index DAX graph is pictured at the stock exchange in Frankfurt, Germany, October 19, 2020. REUTERS/Staff

The German DAX .GDAXI fell 0.9% and lagged its European peers, as a survey showed consumer morale in Europe’s largest economy dropped heading into November.

The pan-European STOXX 600 .STOXX was down 0.7%, after falling as much as 1.2% to hit its lowest since Sept. 25.

COVID-19 cases have climbed in Europe, with Spain becoming the first Western European nation to exceed 1 million infections and Italy setting a record increase in daily cases.

The number of confirmed cases in Germany jumped by more than 10,000 in a single day for

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A Conversation With Fender’s Evan Jones On Going 1:1 To Disrupt CX + A No Rules World For Brands As Agents Of Consumer Expression

Marketing is continuing to metamorphize at never before clock speeds to keep pace with real-time shifts in consumer behavior. To succeed today, brands must have a laser focus on improving CX in ways that demonstrate a sharper understanding of their consumers, while also creating experiences that effectively reflect culture and offer opportunity for new types of engagement.

With that in mind, I recently spoke with Evan Jones, CMO of Fender Musical Instruments Corporation (Fender). Evan is a marketer who has spent his career finding innovative ways to intersect culture and commerce. We spoke about everything from the heightened need today for direct interaction with customers to help identify behavioral triggers, to the brand’s upcoming new campaign for its American Professional II Series.

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