Surprise OnePlus Watch Will Disrupt Apple, Samsung

OnePlus has not-so-subtly revealed that the company’s first smartwatch is on the way. This isn’t OnePlus’ first crack at the wearable whip, it reportedly had a watch prototype developed in 2015 – early in the firm’s existence – but it ultimately decided against a release. 

The important question is: what will the new device mean for major smartwatch rivals like Apple and Samsung? Quite a lot.

Google’s Pixel 5 has just landed, but is it any good? Watch my review here.

Before OnePlus released its wireless buds, I wrote about how the company’s focus on smart connectivity between its devices would be the key selling point. Buy a OnePlus device and be rewarded with ecosystem-specific exclusives: like the ultra low-latency mode the Buds automatically switch to when gaming on a OnePlus phone. 

A Fast Company interview with OnePlus CEO

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A Conversation With Fender’s Evan Jones On Going 1:1 To Disrupt CX + A No Rules World For Brands As Agents Of Consumer Expression

Marketing is continuing to metamorphize at never before clock speeds to keep pace with real-time shifts in consumer behavior. To succeed today, brands must have a laser focus on improving CX in ways that demonstrate a sharper understanding of their consumers, while also creating experiences that effectively reflect culture and offer opportunity for new types of engagement.

With that in mind, I recently spoke with Evan Jones, CMO of Fender Musical Instruments Corporation (Fender). Evan is a marketer who has spent his career finding innovative ways to intersect culture and commerce. We spoke about everything from the heightened need today for direct interaction with customers to help identify behavioral triggers, to the brand’s upcoming new campaign for its American Professional II Series.

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Security firms call Microsoft’s effort to disrupt botnet to protect against election interference ineffective

SEATTLE – Cyber security researchers questioned the effectiveness of Microsoft’s effort this week to disrupt a botnet it feared could snarl state and local computer systems to sow distrust of the upcoming presidential election.

The software giant said Monday that a court order it won from a federal judge in the Eastern District of Virginia to seize control of U.S.-based servers controlling the Trickbot botnet, a network of computers secretly infected by malware that can be controlled remotely. That allowed Microsoft to disrupt hackers’ ability to operate with the election a little more than two weeks away amid worries that they would spread ransomware to lock up election-reporting systems on election day, shaking the confidence of voters.

But the U.S.-based threat intelligence company Intel 471 found that Trickbot continues to operate four days after Microsoft’s seizure of the botnet’s U.S. servers. And the Swiss security site Feodo Tracker, found 18

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