technology

Okay, so you have decided to commission a web site to be built. Maybe this is a 'brochure' type website to compliment your existing business, or it could be an ecommerce website which is an entirely new business. You have spent some time looking for a web design company that can meet your requirements (and budget) and have planned the site down to the very last detail.

You may have spent hundreds or thousands of pounds on the design, photos, hosting, and you may end up with the best looking website of the Internet, but if you have not taken into account search engine optimization then it will most likely spell disaster for you and your business.

Search engine optimization is, in our opinion, one of (if not the most) important consideration when creating a new web site. In our experience it usually the part that most people neglect too!

The logic behind this statement is quite simple. What is the point of having an amazing website, selling / advertising your amazing products if nobody knows about it and can not find it?

How many times have you searched for something on the Internet and found websites in the top listings on search engines that look like they were designed by an amateur? It happens all the time, however you can be certain that these are the websites that are making money on the Internet.

The principle of making money through a website on the Internet is simple really:

Have a good product at a competitive price

Have a website that is easy for customers to make a purchase through

Attract as many potential customers to the site as you can

If we assume the first 2 points have been taken care of, the next step is attracting potential customers / clients. Anybody who has run a business before will tell you that traditional marketing methods are extremely expensive. Magazine adverts can cost hundreds of pounds with no guarantee of anything back, and let's not even talk about TV advertising costs.

The potential number of clients you can attract to your website from good search engine positioning can be massive if you target the right 'search terms', add into the equation that these website visitors are actively searching for something that is related to your site, and you can easily see how this form of marketing is vital for any new, or already established business.

One final point. If your web design company offer SEO as part of their service check for evidence of their results. …

Creating a website for your business or organization is a great way to inform the public about your services. It is not hard to create a website, as there are many different easy to instructional sites and programs out there that can help you, step by step. After all of this, if you want to be sure that your site reaches the most potential web surfers, you have to have a good search position.

Search position is essentially as follows. When potential customers or internet users want to find certain products or information, they typically use a search engine, such as Google. They can type key words into the query box and press enter in order for them to be sorted out by the search engine. For instance, if someone was looking for state of the art cooking supplies, they might type the phrase cooking supplies into a Google search. Within the resulting sites and companies, search position would show whether sites are first, last or somewhere in the middle of the list.

For one, customers often see those sites first, and there before they usually have the most traffic. Another thing is that these sites may contain the most key words relevant to the search that was done, therefore it is often found to be a better match than sites further down on the list. It comes down to the fact that there are many factors involved in acquiring, and maintaining, a high search position.

If the thought is crossing your mind that you would like to improve your search position rank, you have quite a few options. One of those options is to hire an SEO. An SEO is essentially a company that is expert at improving the search position of web sites. A good, ethical company will practice White Hat SEO practices. Black Hat SEO is the practice of using unethical methods such as spamdexing, which misleads web surfers with irrelevant key words.

Introduction of relevant key words is one White Hat SEO procedure. Key words that encompass the content and message of your site are used in order to direct potential customers there, when your services are a match with their needs. White Hat SEO also may include reorganizing your site content, or adding things you may have overlooked. It is miraculous what a little rearranging can do for a tired looking site in the eyes of potential customers!

You may think it would be easier to change these things yourself, but more goes into search position than meets the eye. It can take months of training to understand the algorithms and formulas that also go into search rankings. The combination of knowing all of these components will make for the best search position for your company, which in turn will help improve upon your site traffic. …

One of the most profitable marketing techniques I've used for my businesses is without any doubt search engine optimization.

Since venturing into SEO, I've encountered much success for my websites. At first when I saw the top 10 websites in Google for a popular search term in one of my markets, it was kind of dream for me. I knew what they did to get there but I knew there was hard work to be done. But certainly it was achievable.

I have to admit it was a kind of obsession to get my website in the top 10 placement because I knew once I am there I will receive targeted traffic and sales for a long time to come. That thought just keep coming in my mind.

All I know is I have to take action right now and I was also really motivated to attain my goals. I know getting search engine traffic is passive and that to profit from passive traffic, I have to start promoting my site right now or else it will take more time to get those coveted rankings.

And once I've worked on my search engine rankings, I can leave it aside and concentrate on other aspects of my business but also look for other ways to promote my business. One fundamental thing you should always remember is to FOCUS. Focus on one marketing strategy and keep at it. Give it all you can before moving on to the next one. If you try to do too many things at once, it's very difficult to find success and you will most likely fail.

The day will come when you will do a search for a keyword phrase that you have been working on and to your surprise, you'll see your site in the SERPs (Search Engine Result Pages). This will just prove that what you're doing is working. I've been there and I can tell you that you will feel proud and happy with such an accomplishment. It's an amazing feeling. It's kind of you do not believe you are really there.

If you want to achieve those top search engine rankings in Google and other major search engines, educate yourself well and learn the search engine optimization strategies and techniques that work because you will not be wasting your time and time so so precious in search engine marketing . Have a plan like what you're going to do everyday to achieve your objectives ie doing some valuable link exchanges with related and relevant websites, article writing, directory submissions, text link advertising.

Link exchanges are not useless. In the past, they were the major ways to get top rankings but now they have been a bit devalued but still they are worth getting. Why? Simply because related and relevant links will bring direct traffic to your website and will help your link popularity too. They will help you in rankings automatically but less as compared to several years ago. Well just focus …