What Has Your Website Done for You?

Ever since I started building websites for businesses, personalities and other organizations, my first question to the new client is "What do you want your website to do for you?"

The most common response is a 50,000 foot overview of "growing" their business or raising awareness of a interest.

Several hundreds of thousands of businesses, both small and large have already embroidered online advertising, providing them with a new means to receiving orders as well as attracting new customers and offering existing ones access to valuable information about their services.

Moreover, a well-designed and properlymarked web site can give you the potential to reach not only your local market, but international markets and indeed the world market. The possibilities for increased turnover and business growth are there before fabulous!

Recent data reports show that with 100,000+ prospective clients going online each month there are now well over 1 billion potential customers around the world to whom your products or ideas can be offered. In addition, there are more disabled people using the Internet through advanced technology such as screen reading software, etc – it's estimated that this section of the global community accounts for approx 10% of all traffic.

Most of your competitors will already have web sites, but are they effective?

The old adage "Build it, and they will come" no longer applies to businesses who simply launch a website and sit back to expect the orders to come rolling in. The internet is a volatile marketplace, each website seeking to climb the Google ladder to get their website listed at the top, in the hopes that visitors will come to their website and buy their products or visit their store.

Today's internet marketplace simply is not that simple – because even if a website gets to the top of the search engine's listing, it still does not mean that they're guaranteed a click from the visitor's ever scanning and easily distracted eyes. Companies have dumped buckets of money into Search Engine Optimization programs, and have abandoned hope due to the lack or ROI (Return on Investment).

OK, let's say they DO click on your listing …

It's time for your website to come up. According to reports from the propeller-heads who count things like statistics and web traffic, the average visitor will give your website just 3 full seconds to capture their attention before deciding whether to hit that "BACK" button or investigate further. Sadly, it's often less than that, but I am being generous here.

If the website is outdated, or is ladened a myriad of design issues and nothing to offer the visitor except a page full of wordy descriptions and reflecting about how good the company is, then your chances of capturing anything more than a back-click is almost nil. No, it's less than nil, but again, I'm being generous.

What's really Important?

The importance of an interactive, engaging and purposeful website can not be overlooked or taken for granted. It is my personal opinion …

Practical Tips for GEO-Targeting SEO

Research indicates that customers found that those campaigns optimized with GEO-targeting results in mind are more successful than the SEO point of view.

SEO, the acronym of Search Engine Optimization, is the process and techniques that generate quality web traffic from search engines. Web traffic, in natural, has no physical boundary. A gift or an auction website may get visitors from Boston, London, Paris or Hong Kong. Visitors around the world not only use different languages, but also have different tastes for layout, navigation and styles. Along the general web design and SEO principles that have proven to work well in bringing search traffic, a few tips for GEO-targeting SEO will increase the chance of success for businesses that promote their businesses online across regions of different culture background.

1. GEO-targeting Design

Websites targeting multiple GEO regions may have a few versions of the site. And each version targets one particular language. For the same version, the page may be configured according to the location automatically. It's a common practice to use IP address to identify the geo region of a visitor. For design of each version, make sure to work closely with the designers who really know about that market. The design of the website should suit the style and taste of the local users. A website targeting US market has much better chance of success if a Boston web design company is involved, rather than a web design firm from India. Geo-targeting depends on the user's settings. As an example, an English web site may display different versions according to the user's location, whether Canada, Australia or the United Kingdom, since Geo-targeting identifies the user's keyword settings, language, and location.

2. GEO-targeting Promotion

All major search engines serve the search results based on both what users are looking for (the quires) and where they come from (location). In fact, major search engines Google, Yahoo Search !, and Microsoft's Live search all have a different version of the main search engine for either major language or a country. A searcher from UK will see the different search results from a searcher from Australia even though they use the same search engine and search for the same term. Search engines rank pages according to what kind of links a site is pointed and where the links are from. If a website site gets most of links from UK, the site will rank well when UK users look for information in a search engine. If you're not located in the GEO market you target, work with a local SEO firm is productive and rewarding. A Boston internet marketing company that really knows about Boston SEO will do a lot better job for acquiring links from either US sites or Boston local websites.

3. GEO-targeting Analysis

GEO-targeting SEO does not end at SEO-targeting promotion. To fully understand visitor behaviors of each GEO market, try using geographic Meta data for accurate results.
Several Boston Internet marketing companies have used web analytic software and …

Secure Your Internet and Wi-Fi

I have touched on this in past articles. Now there are Smart speakers with Alexa, Siri and Google built in I thought I would give you some suggestions on how you can protect and secure yourself.

It is important to recognize that all your smart appliances must go through some type of router before getting to your device. The router will then allow you to connect either through hard wire or Wi-Fi. Hard wire would be faster and more secure; however, Wi-Fi is easier and found in more devices. In either case make sure that your router has a strong password that you created. Make sure that you have the highest-level security for your Wi-Fi such as WPA / WPA2. Also, if your router is more than 5 years old you should consider replacing it with a new modern router. This will ensure that you are using the latest hardware and software security.

Smart speakers are appearing in homes everywhere, they were the highest selling in Amazon this past Christmas season. They are good at playing your favorite music and getting better all the time at following your commands. They can control your alarm system and lock and unlock your front door. Before you allow Alexa, Siri or Google to unlock your front door, ask yourself how secure are them. Can they differentiate your voice form the voice of a stranger? What if you left your house and a stranger came to your front door and said "Unlock the Door" would it unlock? Voice recognition is getting better every day, so test your device before trusting it.

Are smart TV's tracking what you watch? The answer is yes, they can. I have written another article that explains how they do this and more important how you can stop it.

Do you have cameras inside your house? Many of us do. Ask yourself are they secure and how do I prevent them from being taken over by some smart actor. That could put you into a very embarrassing situation.

It is important to carefully investigate every new smart device that you purchase to determine how it works and what data it collects about you. Then secure that device within your home network. If you are not sure about a particular device disconnect it from your home network. Remember, most every device that you have in your home has to go through your router, secure it! …

SEO is Internet Marketing's Gold Rush

Search Engine Optimization is a lot like the Gold Rush of 1848. Those willing to take on the risk and expense early on found enough gold to finance larger mining operations and were the big winners, while latecomers oftentimes were left behind.

When gold was discovered in California, prospects could easily recover it from the river beds, sifting through the gravel with rudimentary equipment.

As word of the discovery spread worldwide, thousands of Forty-Niners made the expensive and long trek to California. Within just a few years, simple techniques, like panning, had recovered the most easily found gold, and much more time-consuming and expensive efforts were needed to unearth additional gold.

As in the beginning days of the Gold Rush, those who were early comers to Search Engine Optimization have been reaping the rewards for some time. They benefited from a much simpler process of optimization, and several years later are still probably performing fairly well.

But for those just joining the party, SEO has become more complicated, largely because of the large number of "prospectors" seeking similar site positioning. The search engines have made it more difficult for sites to earn a prized first-page position, requiring significantly more effort and skill.

How difficult it is depends entirely on where you decide to prospect. If, like the old Forty-Niners, you head right where everyone else is prospecting by picking the most competitive keywords, you'll face significant competition against early starters. To earn your position for these types of terms, you'll need significant effort and investment to catch up. Niche terms will be easier to target and probably require a less costly, standard SEO program.

The one big difference between SEO and the Gold Rush is that the folks who failed to find gold or who never made the journey still were able to earn livelihoods as farmers, tradesmen or shopkeepers. But the Internet has completely changed the way companies market themselves, and those who ignore SEO do so at their own peril. …

What Can You Get From Accounting Courses and Payroll Training?

Have you always been a numbers person? Are you obsessed with the business world? Now is a good time to turn your natural interests and talents into a fulfilling, long-keeping career in accounting and payroll administration.

In Canada, one and a half million employers who count on payroll professionals to annually pay $ 730 billion in wages, $ 230 million in statutory remittances, and over $ 80 billion in health and retirement benefits, all while complying with more than 185 federal and provincial legislative requirements . Professional payroll administration, obviously, is essential, and there is a consistently high demand for well-trained accounting and payroll administrators.

Accounting courses and payroll training provide students with an understanding of manual and computerized accounting systems and the ability to apply this knowledge to business situations. The best accounting courses will combine classroom theory with practical hands-on experience, helping students develop the confidence and experience needed for a career in accounting and payroll administration. Most payroll training programs will also focus on developing expert knowledge in computer applications and software programs needed to excel in the business world today. Leadership and management skills are often emphasized as well, ensuring that students are prepared to lead teams of employees and make difficult decisions.

A typical account course will cover all aspects of the accounting and payroll profession, including the fundamentals in

  • MS Windows, Word, Excel, PowerPoint, and Access
  • Outlook and Email
  • Simply Accounting
  • QuickBooks
  • ACCPAC
  • Bookkeeping and Accounting
  • Employment Achievement
  • Payroll – Level 1
  • Payroll – Level 2
  • Financial Analysis and Control

Accounting courses and payroll training can help graduates find very high paying, and also very demanding and rewarding careers. Typically, accounting and payroll day-today-job duties can involve:

  • Overseeing and coordinating office administrative procedures and reviewing, evaluating and implementing new procedures
  • Establishing work priorities, delegating work to office support staff, and ensuring deadlines are met and procedures are followed
  • Administering policies and procedures relating to the release of records in processing requests under government access to information and privacy legislation
  • Coordinating and planning office services, such as accommodation, relocations, equipment, supplies, forms, disposal of assets, parking, maintenance and security services
  • Assisting in the preparation of operating budgets and maintaining inventory and budgetary controls
  • Assembling data and preparation periodic and special reports, manuals and correspondence

As you can see, accounting and payroll job duties encompass a wide range of business office activities, with a mix of management and straight accounting tasks. The responsibility is large, but so to is the reward. …

Selecting Your Website Hosting Provider

Selecting your first or even your next website hosting provider is very similar to selecting a car insurance policy. You will probably ask your friends or family who they use or what they have heard about various companies. You may even read online for information about who has good word of mouth. And much like choosing a car policy, you sign up and there you stay for years and years, too afraid to shop around, and too afraid to make a move to another company that may offer more at a better price.

Your website hosting provider actually works for you, and not the other way around, and you should keep that in mind when you are evaluating different companies. Take a look at their website – do they make it seem as if you are the customer and they will take care of you? Or are you just a hassle to them that they will deal with by utilizing overseas customer support?

Finding a website hosting provider that treats you with the care and respect that you are paying them for can sometimes be more difficult than it should seem. You are paying them an awful lot of money for what should be a fairly simple service and is it asking too much that they are picking up the phone when you are having a problem? If so, then you need to move on.

Your website is your link to the world, your shop front, and the only way to get customers to buy your products or services. You can not afford to work with a company that does not treat you as well as they treat the largest company on the web. You need to find a company that is truly reliable, has a long track record, and an even longer list of recommendations by current customers. …

Why Does YouTube Crash? How to Fix YouTube Crashes

It is certainly frustrating when YouTube crashes on you while watching an online video, sometimes even taking crashing your browser with it. Just like with many other computer-related issues, a YouTube crash is often taken for granted by many folks. If your YouTube is slow or YouTube freezes on you, there are easy ways to solve this problem. Below are a few recommended ways to fix YouTube crashes so that you can watch your online videos or upload your own videos without any worries.

Clear your cache and history. Watching a lot of videos will fill up your browser’s cache fast and will also clutter up your browser history. Clearing your cache and history will make sure your browser has enough resources to play videos smoothly and without glitches. Additionally, this will also make other websites load faster and it will also make your browser launch more quickly.

Update your sound drivers and Flash player. A lot of online videos depend heavily on Adobe’s Flash player to deliver their content to your computer. Often times, users neglect to update this piece of software which leads to a lot of crashes in YouTube. A corrupted Flash player not only causes issues with YouTube but other sites as well and is often a major security hole that lets malware into your computer if not updated regularly. A Flash update often includes speed upgrades as well so not only will it solve YouTube crashes, it will also make videos load faster and run smoother.

Fix your registry. File association errors are a big reason why YouTube keeps crashing. These are found in your system registry and not only affect your browser, but also other programs as well. The ideal tool to fix this is a registry cleaning tool. This simple and handy app makes it easy to put your registry in order to fix any ActiveX and similar errors preventing your online videos from running smoothly. 

Your system registry is an important part of your computer system and keeping it healthy and full-functioning not only fixes YouTube crashes but also makes your entire PC run more efficiently. While this doesn’t ensure you won’t get a YouTube crash in the future, it will certainly keep them at a minimum. So you don’t need to worry anymore about YouTube crashing the next time you watch a viral video or even when you’ve been rickrolled.…

How Do I Get Into Internet Marketing and Business?

Some of the most profitable and recession-proof jobs that you can find today are within the realm of internet marketing and business. Online transactions have barely been affected by the recession, simply because price declines and sales are more visible to the public online. Advertisers know that people are looking to save money, and they are offering internet marketing and business entrepreneurs deals online that they can not find out in the stores. This has allowed internet marketing and business professionals to still thrive during these tough economic times.

So, you're saying to yourself, "why do I care?" and "I can not get into internet marketing and business!" Frankly, you'd be surprised to know how many people like yourself, including the internet ignorant, walked away from their day-jobs to run their internet marketing and business ventures. Their internet marketing and business success, and possibly ever yours, was totally due to one fact. Internet business is still growing!

There are so many opportunities and varieties in methods for making money online, and internet marketing and business entrepreneurs are seeing success again and again each and every year. By adapting to the changes in the marketplace, internet marketing and business professionals are adapting their methods, as well as what they are marketing and selling. This allows them to continuously make money online, which gives everyone else something to strive for!

Finding internet marketing and business success is not free, and it does take work. There is no magic money machine or ATM that you can just plug in and start producing money from. However, with the work that you put into your online business, it also has some perks to give back to you. You are your own boss, and set your own hours. You also get to work from home, which allows you to spend more time with your family, and to do the things that you want to do when you want to do them. You have to use common sense when it comes to your working hours, so find a system and stick to it! If you do the work, you get paid; it's that simple.

Now, there are incredible amounts of internet marketing and business information available to you in order for you to learn how to build a successful internet marketing and business venture. My first suggestion is to find a method that you know is working, is reliably easy and cheap to start up, and simply requires a continuous investment of your time to build it towards success. Once you are proficient with this internet marketing and business method and are making money at it, then you can move onto your next venture. Trying to learn multiple methods splits your focus and maximizes your chance of failure and burnout.

Next, for your to find success in internet marketing and business, you have to ensure that you have a perfect working environment. I suggest a home office that you can close the door from the rest of …

Computer IT Support to Solve Your IT-Related Problems

Most people consider computer IT support really helpful to solve their computer and IT problems. Heaps of people use computers, but when it comes to solving problems with the tools that use – the hardware and software – that's when it gets complicated. And as you may have known, almost every computer has experienced at least one problem.

Of course, IT support services cost money and occasionally, the service you get is not worth the money and you decide it would have been better to try solving the problem by yourself. It is sometimes worth a go solving problems yourself before call ing in an expert.

Try Solving the Problem Yourself First

Some people are so lost when it comes to computers, that they should locate IT support straight away no matter what. But for many people, what they do not know is that some computer√≠s problem can be solved easily, and here are some tips …

– Reboot your computer. It can simply solve some problem, especially when your computer is not responding.

– Check if your device is plugged in properly

– If you are using laptop, check your battery

– Update your Antivirus program and scan up your computer. If you do not have any antivirus software installed on your computer, you need to immediately install it as some viruses are dangerous and can cause severe computer error and damage.

– Install computer maintenance software. This software will help you scan for a disk error and fix it, troubleshoot registry problems, optimize your PC, and much more.

– Almost every Operating System provides Help containing general information and some problem solving tips. Have a look first before deciding to get a professional help.

How to Choose the Best Computer IT Support

You need to remember that there are many computer IT support services that you can hire. But unfortunately, not many people know how to get the best service and most would just call up a random one to solve their problem. That random service you hire could be too expensive and charge you high for just a small problem. Or, they could be low skilled, and not completely solve your problem. In the end, you would just end up spending your money to some unworthy services. That is why you need to smartly choose a computer IT support to help you solve your computer problems.

Here are some tips for you:
– Check your Guarantee. That is the first thing you need to do when needing a professional help for your computer or IT problems. If a guarantee is still available, you can get a free service.

– Search information thoroughly about some computer IT support. You need to check out their specialty, their procedure, their fee, costumer reviews, etc. Therefore, you can compare one to another before deciding which one gives the best service.

– Get a referral. Ask your friends or neighbors, whether they have experienced a computer problems and get a good professional …

ERP for the Little Guy

Most of the news and information you hear on the web or read in print about ERP relates to SAP, Oracle and other large systems. There is a derth of information on ERP for the small shop or for the under 10 million dollar manufacturer. What then do people do when they have graduated from Peachtree or Quickbooks? Is it possible to get a complete integrated system that manages their entire operations and finance areas?

Well fortunately, there are a few solutions that will not break the bank and will provide end-to-end functionality for a small manufacturer or distributor. These software are surprisingly complete. In fact, there are often features and functionality that beat the main-stream big systems.

One such system is called IntegrateIT. This system provides a well rounded set of features that allow the small manufacturer the ability to run the company with a complete understanding of what is in inventory, what am I making today, what should I buy today, where is my cash position and am I profitable? Surprisingly, this software has modules that many larger ERP systems do not have, such as Field Service. It is amazing the amount of power that these smaller systems have. This link is one such example of how this system saved a company thousands of dollars.

Another solution is DBA Software. Having gone through a major rewrite of their core solution, they are both complete in functionality and have a very current underpinning of technology. This solution provides a very easy to use system for the smaller firm.

What makes these systems perfect for the smaller enterprise? The fact that they get more done with fewer screens. On a mid-tier solution, there maybe 2 to 5 screens needed to process a transaction such as entering a voucher or creating a work order. These smaller solutions tend to do it in one to two screens with all the information you need at your fingertips. The idea is that in larger companies, there is a delegation of work. In the smaller company, you may have one person wearing many hats and they need efficiency in transaction processing.

So the when you are thinking of integrated software solutions, remember that big isn’t necessarily an answer. Amazing things often come in small packages.…