Google’s Fitbit Deal Headed for EU Approval Despite Protests

(Bloomberg) — Google’s $2.1 billion takeover of fitness-monitor maker Fitbit Inc. looks on track for European Union approval despite protests from consumer groups and rivals about the search giant’s move into health data and devices.



Wearable Fitbit Inc. wristwatch devices sit on display at the IFA Consumer Electronics Show at the Berlin Messe exhibition hall in Berlin, Germany, on Friday, Sept. 4, 2020. The electronics sector has found a way to thrive amid the global pandemic, with 5G demand helping the industry remain a rare catalyst for Asian factories.


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Wearable Fitbit Inc. wristwatch devices sit on display at the IFA Consumer Electronics Show at the Berlin Messe exhibition hall in Berlin, Germany, on Friday, Sept. 4, 2020. The electronics sector has found a way to thrive amid the global pandemic, with 5G demand helping the industry remain a rare catalyst for Asian factories.

The EU hasn’t sent Alphabet Inc., Google’s parent company, a so-called statement of objections listing potential reasons to block the deal, according to people familiar with the matter who asked not to be identified because the review is confidential. The company won a five-day extension in the probe on Friday, which gives it more time to work with officials

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