Facebook has hit its goal of registering 4 million Americans to vote, the social network announced Monday. Around 4.4 million people have registered through its apps, enabling them to vote in the 2020 presidential election, Facebook CEO Mark Zuckerberg said in a post.
“This year, we launched the largest voting information campaign in US history,” Zuckerberg said.
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You can check out Facebook’s voting information center for more info on how to vote in your area.
As well as providing information on voting, Facebook and other social media platforms have also been working on debunking and removing misinformation about the
Facebook said it has helped 4.4 million people register to vote on its platform.
The metric exceeds Facebook’s original goal set in June of registering 4 million people to vote ahead of the presidential election.
The company’s announcement comes after a months of pressure on tech firms to crack down on election interference, political misinformation, and conspiracy theories on their platforms.
Facebook isn’t the only tech company to integrate voter information tools into its platforms — Snapchat launched a similar registration initiative that it said caused 1 million people to register through the app.
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Facebook said Monday that it has helped 4.4 million people to register to vote on its platforms, surpassing a metric that it set for itself in June.
Mark Zuckerberg announced the launch of a voter information tool this past summer, and said he wanted to bolster turnout to this
Low-income people turn out to vote at a rate about 20 percentage points less than higher-income voters, according to a report from the Poor People’s Campaign. That’s for a variety of reasons, from lack of the requisite IDs to transportation impediments. Making matters worse, reaching that population with information about voting historically has been difficult.
Jimmy Chen, CEO of New York City-based Propel, got to thinking about those problems over the summer and realized he was well -positioned to fill that communications gap. His startup is the creator of the Fresh EBT app, which helps Supplemental Nutrition Assistance Program recipients manage those benefits using their electronic benefits transfer (EBT) card, plus save money through coupons to supermarkets and other stores and find jobs.
Participants in Democracy
The app reaches 4 million users, who on average check the app 15 times a month, so Chen figured
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Capturing market share in a competitive industry is a matter of differentiation. When Tesla saw that its rivals favored function over form, it positioned itself as a sleek alternative to more prosaic vehicles like the Toyota Prius or the Chevy Volt. Chipotle marketed itself as a fresh, authentic alternative to Taco Bell. Uber became the business alternative to Lyft.
That’s standard branding practice. But what about using principles to position your business? Can making character be part of your company’s signature to make you distinctive without seeming gimmicky?
While there are potential pitfalls to a character-based approach, two enterprises have found surprising success: Zappos and Tom’s of Maine. Here’s what they can teach entrepreneurs:
1. Go to extremes for customers
A quirky startup with a funny name, Zappos is no longer a joke. From a modest