After a summer-long virtual version of its sprawling influencer conferences, ViacomCBS-owned VidCon announced plans to shift to a hybrid online and live model beginning in the second half of next year. It also will begin creating online programming year-round, reshaping the events-driven company into an online content creator.
“We took advantage of the fact that we had a pause,” said Jim Louderback, VidCon’s general manager. “We could have sat there and licked our wounds, or we could try and build something new and try and figure out where the world was going to be when we got on the other side of this. And that’s what we did.”
Beginning in the second half of 2021, the company will, wherever possible, layer online experiences and content atop its live, in-person events in the United States, Asia, Mexico and Europe. In the meantime, VidCon will continue creating
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