Daniel Jones tripped over absolutely nothing Thursday night and the football world is still laughing.
On a play in the third quarter against the Eagles on Thursday, Jones ran the ball 80 yards … and then just fell. No one was near him. He ended up stumbling to a halt at the Eagles’ eight yard line, a sure touchdown down the drain.
Fortunately for Jones, the crash landing in front of a national TV audience didn’t cost Big Blue on that drive as Wayne Gallman punched it in four plays later from the 1-yard line to give the Giants a 14-10 lead. Unfortunately, Jones couldn’t have a good laugh at his misfortune after a big win as the Giants blew an 11-point lead late and fell to 1-6 (yes, fell) with the 22-21 loss in Philly.
“You ever see an 18 wheeler blow out all it’s tires. It looks like
Marketing is continuing to metamorphize at never before clock speeds to keep pace with real-time shifts in consumer behavior. To succeed today, brands must have a laser focus on improving CX in ways that demonstrate a sharper understanding of their consumers, while also creating experiences that effectively reflect culture and offer opportunity for new types of engagement.
With that in mind, I recently spoke with Evan Jones, CMO of Fender Musical Instruments Corporation (Fender). Evan is a marketer who has spent his career finding innovative ways to intersect culture and commerce. We spoke about everything from the heightened need today for direct interaction with customers to help identify behavioral triggers, to the brand’s upcoming new campaign for its American Professional II Series.