The Under-Utilized SEO Strategy: Mission-Driven Content Marketing

Here you are again— clicking an article to learn about a shiny, new search engine trick. Maybe you’re hoping this one will be the gamer changer that’ll get you the page one ranking you’ve been working so hard towards. Or, at the very least, that’ll give you some fresh ideas for how to boost your organic traffic, just a smidge.

Well, we can tell you right now that we’ve stumbled upon a winning strategy, but it’s not going to be an instant victory.

Up until now, many of us marketers have treated SEO like a game. We look for ways to outsmart Google… unnaturally stuffing our content with keywords, begging for backlinks from big domains, and feeding the world’s largest search engine precisely what we think it wants.

Somewhere along the path of conquering the SERPs, we’ve lost sight of the reasons we created our products or services in the

Read More

SEMrush and Yoast Partner to Enhance WordPress SEO and Digital Marketing

New partnerships continue to emerge across the digital stack, and CMS platforms are reaping the benefits. Recently, SEMrush, a leading search engine optimization (SEO) and digital marketing platform announced a strategic partnership with Yoast – the most popular and widely-used SEO plugin for WordPress.

The partnership kicks off with an updated release of Yoast’s SEO plugin for WordPress, the leading open source content management system (CMS). Yoast SEO will now feature a tight integration with SEMrush’s extensive keyword database and SEO services, giving Yoast users access to smarter, SEO-focused keyword suggestions and data within the CMS post editor – and enhancing search engine indexability to drive qualified traffic.

For the WordPress community, Yoast is practically a household name. For years, this handy plugin has enabled users to control a multitude of attributes across websites, including meta descriptions, keywords, titles, and more. Yoast has proven to be a go-to solution for

Read More

Pawan Soni quits as VP, Head of Programming & Marketing, National Geographic

Pawan Soni, VP, Head of Programming & Marketing has moved on from National Geographic – a joint venture between The Walt Disney and National Geographic Society. Sources in the industry further confirmed that Mili Kapoor, AVP, Marketing and Brand Strategy, National Geographic, has also stepped down. Kapoor is believed to have resigned and is serving her notice period. 

However, neither Star India nor Soni and Kapoor replied to our emails or calls.

Soni joined National Geographic in 2018 and worked for over two years. At Nat Geo, Soni was responsible for overall P&L and building the network’s content and marketing strategy along with overall business affairs. He spearheaded many campaigns involving various ministries dealing with central and state-level ministers while managing political sensitivities.

Soni was the commercial head at Fox Network Group Asia and AVP Marketing and brand solutions at Fox International Channels. Prior to taking up the role at

Read More

SEO expert Craig Campbell scoops six-figure YouTube sponsorship that can help Scots excel in digital marketing

Scottish SEO expert Craig Campbell has become the highest-paid Scottish business professional on YouTube after landing a six-figure sponsorship deal with ODYS Global.

The digital marketing guru has spent two decades in the industry and shares his skills with people who are keen to further their careers by learning more and SEO.

At present, Craig’s channel has 45,000 subscribers, one of the largest for a business channel on YouTube in the UK.

But it wasn’t always this way.

Craig spent most of last year travelling the world, teaching people about SEO and helping them learn new ways to increase knowledge and earning potential in digital marketing. However, when the pandemic hit, Craig decided to share his skills to his audience on YouTube.

Craig said: “I was due to speak all over the world again this year until Covid hit. I thoroughly enjoy the training side of my work, but even

Read More

Top 2 Orlando SEO Marketing Agencies to Hire in 2020

With the world increasingly coming online in the last three decades and the recent COVID-19 pushing for more online presence, there is a dire need for every business to have its online presence. It is not only about being online but also how efficiently you are visible.

Invisible in a Digital World

Consider this: A person has to find a specific business to get a job done and they have no idea which person or organization will do it. How do you get about finding one? The digital age has made the solution easy. People can simply go online and use a search engine like Google.

People have a tendency to go for the top few results. They seldom go beyond the first page of the search engine. Search engines also have their own ranking system, enabling companies who

Read More

Marketing Automation Software 2020 Market Analysis; By Key Players, Applications, Growth Trends, Share & Segment Forecast to 2026

“Global Marketing Automation Software Market 2020 Analysis”

Wiseguyreports.Com Publish New Market Research Report On-“Marketing Automation Software Market 2020 Global Analysis, Size, Share, Trends, Opportunities and Growth, Forecast 2026”

Marketing Automation Software Market 2020

Study of market overview
This entire report has given a brief analysis of information about this Marketing Automation Software market in a global context. It introduced all its segments, products & services, market performances, market potentiality, etc. This report gives meaningful insights about competitors’ strategies, pricing models, technologies adopted by them, etc. This whole report has prepared to predict a future market growth rate of this Marketing Automation Software market for the assessment year 2026. This report also gives information about various manufacturing industries and also described technologies adopted by them.

Key market players
This Marketing Automation Software market analysis report provides all information about market competitions. Along with that, this report provides various information about key

Read More

Leading Digital Marketing Agency Launches Exclusive SEO Audit To Boost Australian Businesses Amidst COVID-19 Financial Crisis – Press Release

Industry-leading, family-owned digital marketing agency, Birddog, recently launched its complimentary strategic Search Engine Optimisation (SEO) audit to help make struggling Australian businesses more visible to prospects and increase their profits online.

Backed by 30 years of experience in the marketing industry, with ten of those years spent dominating the digital marketing landscape, Birddog is perfectly positioned to help local businesses strengthen their online presence and generate more sales amidst the financial woes and chaos caused by the COVID-19 crisis. Driven by family values and a passion for people, Birddog understands that, to enjoy such prosperity online, these businesses are in desperate need of a lifeline in this sea of financial uncertainty. Using their complimentary strategic SEO audit, Birddog endeavours to fill this need.

Birddog CEO and head SEO guru, Simon Cook, found that too many Australian business owners were looking for this lifeline in the wrong places, resulting in wasted

Read More

Improve Your Digital Marketing on a Budget with This SEO Ranking Tool

RankTools helps you grow your site’s search rankings.

Free Book Preview Ultimate Guide to Social Media Marketing

This book takes readers through a 360-degree perspective of social media marketing in businesses.

2 min read

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Digital marketing can get expensive fast, which isn’t ideal for entrepreneurs who are trying to tighten up expenses during a tough economy. But you don’t need to rely on paid methods to reach new customers. Search engine optimization (SEO) can be an excellent way to increase traffic to your website without spending a pretty penny.

But if you don’t know how to implement an SEO strategy, you may need a little help. RankTools SEO Tool can

Read More

How HBO Max’s marketing team turns free-trial users to paid customers

  • WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up, and persuade them to become paying subscribers.
  • Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage its free-trial users, during Braze’s Forge conference on Oct. 13.
  • Most recently, she’s been working with HBO Max’s data-science group to dig deeper into the reasons users cancel their HBO Max accounts, and pinpoint marketing creative that could change their minds.
  • Visit Business Insider’s homepage for more stories.

WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up and persuade them to become paying subscribers. 

Christine Miller, director of campaign management at HBO Max, shared specific steps the streaming service takes to engage its free-trial users — whether they know the HBO brand or are new to it —

Read More

With a new focus on marketing software, NewsCred relaunches as Welcome

The company formerly known as NewsCred has a new name and a new product: Welcome.

Co-founder and CEO Shafqat Islam explained that this follows a broader shift in the company’s strategy. While previously known as a content marketing business, Islam said NewsCred has been increasingly focused on building a broader software platform for marketers (a platform that it uses itself).

Eventually, this led the company to sell its content services business to business journalism company Industry Dive and its owner Falfurrias Capital Partners over the summer. Now Welcome is officially unveiling its new brand, which it’s also using for its new marketing orchestration software.

“It’s not often that startups like ours get to close one chapter and open another chapter,” Islam said. “We kind of went back to being a Series A, Series B startup, iterating and working very closely with our customers.”

While today is the official launch of

Read More