How to Calculate ROI for SEO When Targeting a Set of Keywords

Calculating ROI for SEO is one of the biggest struggles most SEO professionals face.

SEO pros have the benefit of keyword volume data that provides insight into what people are interested in (data that other channels may not have).

But being able to understand what the lift would be if you make changes for SEO can be a bit of a conundrum.

In this article, I will walk you through how I have perfected the art of estimating lift for SEO.

Note: I will be using my own WordPress site that I developed to help visitors and residents of the island I live on. It’s a site I use to test out SEO ideas on, and a good use for examples in this article.

How to Calculate ROI for SEO From Keywords You’re Targeting

The foundation for most SEO work begins with a keyword analysis.

Google, and most SEO tools,

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6 Internet Stocks Set to Beat Estimates in Q3 Earnings Season

Internet stocks’ third-quarter 2020 performance is expected to have significantly benefited from an uptick in the demand for Internet-based services and products as a result of the coronavirus-led growing work-from-home and learn-from-home trends.

Moreover, the practice of social distancing in a bid to contain the virus outbreak has bolstered growth of online shopping services globally, which, in turn, is expected to have remained a major tailwind.

Further, the growing proliferation of video conferencing tools, thanks to the increasing remote working trend, is anticipated to have remained a positive in the quarter under review.

Additionally, increased user engagement on social media platforms, owing to the coronavirus outbreak-led lockdowns and shelter-at-place guidelines, is likely to have aided growth of the Internet companies that offer such platforms.

This is evident from the better-than-expected performance delivered recently by Snap SNAP. The company’s third-quarter 2020 results were primarily driven by an improved user engagement, which

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Urvashi Rautela’s jaw-dropping pics set internet ablaze!

Urvashi Rautela strikes a pose in this photo.

Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article

Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article

Urvashi Rautela gives a perfect diva click in this photoshoot.

Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article

Microsoft may earn an Affiliate Commission if you purchase something through recommended links in this article

Bollywood’s leggy lass and former beauty pageant winner Urvashi Rautela is quite an avid social media user. She regularly updates her Instagram account and is known for her ravishing posts. She

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NATO to set up new space center amid China, Russia concerns

  • More than half of the roughly 2,000 satellites orbiting the earth are operated by NATO countries, ensuring not only civilian communications and services but also allowing NATO commanders to navigate, communicate, and share intelligence.
  • With concerns growing about aggressive behavior in space by China and Russia, a secretive site in Belgium will soon house a new center to help NATO operate in its newly declared “fifth domain.”
  • Visit Business Insider’s homepage for more stories.

KESTER, Belgium (AP) — To a few of the locals, the top-secret, fenced-off installation on the hill is known as “the radar station.” Some folks claim to have seen mysterious Russians in the area. Over the years, rumors have swirled that it might be a base for US nuclear warheads.

It’s easy to see how the rumors start. The site is visually striking. Four huge white Kevlar balls sit like giant spherical spacecraft in a compound

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Ready, Set, Gold! Launches Virtual Fall Programming with Support from The Foundation for Global Sports Development and Sidewinder Films


With the new school year underway, Los Angeles-based non-profit Ready, Set, Gold! (RSG) has launched fall programming titled “Ready, Set, Gold! Fall Virtual Series Building Champions in Life Through Sport.” To best serve the students in its community during the COVID-19 pandemic, the health-oriented organization has developed a customized series of videos featuring talented Olympians and Paralympians.

The eight-week video series focuses on inspiring a growth mindset and will give students the opportunity to exercise alongside Olympians and Paralympians and learn life lessons from the athletes. In each 30-minute video, the athletes will provide motivational messages to encourage a healthy lifestyle for students while they are learning from home. Some of the video topics include embracing challenges, healthy living and cooking, perseverance, and self-awareness. The corresponding workouts put these concepts into action.

“When kids play, they are both physically and mentally healthier,” said Michaela Reynolds,

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25-Year-Old Luminar Founder Set To Become Billionaire Through SPAC Deal

You’ve heard of tech billionaires Musk and Zuckerberg. Well, now there’s Russell — 25-year-old Austin Russell, to be exact.

This enterprising young man dropped out of Stanford in 2013 to found Luminar, a tech start-up developing light detection and ranging (LIDAR) technology for the self-driving vehicle industry.

Like many other automotive tech companies in recent months, Luminar is set to go public through a reverse merger with special purpose acquisition corporation (SPAC) Gores Metropoulos (NASDAQ:GMHI). That merger is expected to make Russell one of the world’s youngest billionaires.

Big money

SPAC mergers have become almost commonplace in the automotive industry this year, with big names like electric truckmaker Nikola and electric drivetrain manufacturer Hyliion (NYSE:HYLN) both choosing a reverse merger over an IPO.

For its part, if Luminar goes public sometime in the fourth quarter as scheduled, it won’t even be the first LIDAR company to do so this year.

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Ready, Set, Raise, an accelerator for women built by women, announces third class

In 2018, Leslie Feinzaig, the founder of Female Founders Alliance, launched a free, equity-free accelerator for women called Ready, Set, Raise. The goal was to provide under-networked female founders the coaching and connections needed to raise money.

This year, as funding for female founders drops to 2017 levels, Feinzaig realized why accelerators, hers included, might not work for women as well as they work for men: demo day. A common culminating event in most accelerators, demo day is an event where founders pitch to a room to investors, angels, and journalists with the hope of raising a round and landing some coverage.

“The truth is, you don’t raise a round based on a 5-minute, highly scripted, polished and practiced on-stage pitch,” Feinzaig continued. “You raise it by being able to pitch your startup to any person, at any time, in any context, and get them excited enough to want

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Hampton OKs business owner to set up indoor shooting range in a trailer

For years, Hampton has wanted to relocate a noisy outdoor shooting range near Rip Rap Road in the otherwise sleepy Old Northampton section.

It was costly and finding the right location without having the same issue was a challenge.

The owner of the “war-games” simulation company Threat Tec at 34 Research Drive in the Langley Business Park sought to expand the business by adding an indoor shooting range.

It seemed like a match made in the heavens.

Last year, the Hampton City Council give its blessing to rezone the area to make way for a new venue, called GunSmoke, on a 10.5-acre parcel on Magruder Boulevard, adjacent to the existing property.

But last month during a Sept. 23 public hearing, the Hampton City Council unanimously OK’d a use permit for owner Jim Crawford to set up an indoor shooting range inside a trailer, instead.

“That has been a concern to

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