For Robinhood, The Smartest Choice Is To Keep User Data Private

What do you get when you combine: alluring apps, extra free time, and zero trading commissions? A retail trading boom, of course.

Citadel Securities estimates around 25% of stock trading this year is linked to retail investors, up from about 10% in 2019. Many of the trades occur in Robinhood accounts.

Robinhood recently made news when it stopped openly sharing its users’ trading data, but now management is rethinking that decision. “We’re looking into it,” Robinhood co-founder Vladimir Tenev said in an interview with Bloomberg.

If Robinhood’s goal is to prioritize the best interest of its customers, the smartest choice is to keep their data private. Maintaining data privacy shields retail investors from hedge funds as well as their own heat chasing tendencies.

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