Amazon Prime Day Estimates Suggest E-Commerce Sales Continue Soaring

While  (AMZN) – Get Report hasn’t shared the final sales tally for its Prime Day event, Amazon’s data and third-party estimates point to strong growth relative to 2019.

E-commerce website Digital Commerce 360 estimates Amazon racked up $10.4 billion worth of sales globally on Oct. 13 and 14 as its Prime Day event unfolded. That represents a 45.2% increase relative to the $7.16 billion in sales estimated for Amazon’s July 2019 Prime Day event.

The estimate arrives a day after Amazon — ever eager to highlight its work with small businesses — disclosed that its marketplace sellers generated more than $3.5 billion in sales (a near-60% annual increase) across the 19 countries in which Prime Day was held on Oct. 13 and 14. The estimate doesn’t include sales occurring during India’s Prime Day event, which took place in August.

As Digital Commerce 360 notes, Amazon’s Prime Day

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