Sports programming drives rebound in battered Canadian ad spending

NHL signage is shown along with a high angle television camera as New York Islanders and Washington Capitals players warm up prior to NHL Eastern Conference Stanley Cup playoff hockey action in Toronto on Aug. 14, 2020.

Nathan Denette/The Canadian Press

Sports viewers are helping the Canadian advertising market bounce back from the early, wrenching months of COVID-19, but the battered media industry will likely finish the year with ad revenue down more than $1-billion from 2019, according to figures provided exclusively to The Globe and Mail.

The rebound is being fuelled by unusually high spending on ads airing during a glut of sports programming after the major North American leagues returned to play during the summer.

The figures were provided by Standard Media Index (SMI), a New York-based company that compiles billings of major advertising agencies to boost ad market transparency. SMI, which opened a Canadian office this year,

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Mayor Craig Morgan: City maintains strong sports programming through uncertain times – Opinion – Austin American-Statesman

The best games in sports come from unexpected moments. Extra innings, half-court shots and interceptions are the stuff of legend. “It ain’t over ’til it’s over,” goes the saying attributed to Yankees legend Yogi Berra. Well, 2020 has been nothing if unexpected, and it has certainly kept us on our toes when it comes to our Sports Capital of Texas efforts. Due to Round Rock’s preparation and determination, we have stayed in the game and expect to see our sports tourism program recover stronger than ever.

Sports tourism has been a winner for the city of Round Rock for over a decade. From Dell Diamond to the Round Rock Sports Center and Round Rock Multipurpose Complex, we are home to world-class athletic facilities that host national tournaments and provide amazing venues for our hometown athletes.

Tourism is an important piece of our diversified economy. Total direct travel spending in Round

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Marquee Sports Network adds Chicago Bears content to fill its post-baseball programming void

In a bid to fill its post-baseball programming void, the Cubs’ Marquee Sports Network is partnering with the Chicago Bears on a half-hour program, “Bear Essentials,” that will be followed each week by a days-old, two-hour edit of the football team’s previous game.

The two schedule additions will debut Wednesday on Marquee, the TV platform launched as primary home of Cubs baseball earlier this year by the team and Sinclair Broadcast Group.

“Bear Essentials” is slated for 7 p.m., followed at 7:30 p.m. by the abridged version of the Bears’ 20-19 victory over the Buccaneers from six nights earlier with Joe Buck and Troy Aikman on the call.

Typically, Marquee said, the Bears shows will run on Tuesday evenings.

“Bear Essentials” will be hosted by Marquee studio fixture Cole Wright, an ESPN and NFL Network alumnus. Wright will be joined by team personnel and analysts reviewing at the previous game

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Tech Gadget Mysteries – What is a Sports Action Camera?

Taking videos during a sport can be tough. A sports action camera comes in very helpful at such times. As long as your skills are good, setting up one of these amazing cameras can be an easy task.

Limitations

With no basic knowledge of usage, a sports action camera can be limiting. Your camcorder works whichever way you like. Not for the sports camera. It takes a lot of time to capture quality photos. You have to keep adjusting it for the best angles.

Your sports action camera is better at serving your need for videos in a sporting event. Compared to your normal camcorder, it is better. A sports camera is a special type of camera. It is specifically made for taking video footage of any sporting event.

Features to look for include:

* Must be shock resistant

* Have a wider Field Of View

* An LCD screen … Read More