15 Overlooked Communications Strategies When Planning Large Events

When you’re setting up a high-profile event for your company, there will be complicated communications demands because of the event’s size. The business needs to have communications strategies before, during, and after the event to ensure that everything happens smoothly.

Unfortunately, nothing in planning high-profile events is straightforward. It’s not uncommon to see businesses overlooking critical communications steps or strategies when putting together their event. Sadly, a breakdown in communications could lead to the collapse of the entire event. To prevent this, we asked 15 professionals from Forbes Communications Council about the strategies that companies typically overlook in their high-profile event planning. Here’s what they told us.

1. Preparing For The Worst

Never forget to prepare for the worst. Most events have apps or websites that serve as their communications

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Field Service Management Software Market | Adoption of Customer-centric Pricing Strategies to Boost Demand

The field service management software market is set to grow by USD 3.43 billion, accelerating at a CAGR of over 17%, during the period spanning over 2020-2024. One of the key factors driving growth is the adoption of various pricing strategies by vendors. Vendors are adopting customer-centric pricing strategies to gain an edge in the market. The increasing demand for SaaS-based FSM solutions is a significant trend that will further stimulate market growth. The rising adoption of cloud-based solutions has led several enterprises to deploy their software solutions off-site.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201021005635/en/

Technavio has announced its latest market research report titled Global Field Service Management (FSM) Software Market 2020-2024 (Graphic: Business Wire)

To learn more about the global trends impacting the future of market research, download a free sample now

Parent Market Analysis

Technavio categorizes the global field service management (FSM) software

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Global Home Theater Market Analysis With COVID-19 Recovery Plan and Strategies for the Communication Services Industry

The home theater market research report examines the key questions around the implications of COVID-19 and provide a recovery analysis and outlook for the market in focus. Although the market has witnessed a negative impact due to the COVID-19 situation, research analysts at Technavio expect the home theater market to recover and grow by USD 2.87 billion during the forecast period, accelerating at a CAGR of over 4%.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201020005461/en/

Technavio has announced its latest market research report titled Global Home Theater Market 2020-2024 (Graphic: Business Wire)

For Complete Insights on COVID-19 Pandemic Crisis and Recovery Analysis of the Home Theater Market. Download free report sample

Home Theater Market Segmentation Analysis by Product

  • Home theater speakers

  • Sound bars

The home theater speakers led the home theater market share in 2019. However, the home theater market share growth by the home theater

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Anti-Virus Software – Importance and Strategies

Good anti-virus strategies and the use of defensible anti-virus software is integral to protecting your computer these days. Viruses have evolved over time and are now more dangerous than ever. They have grown in sophistication, layered on top of lessons learned and code written by skilled programmers of bad intent over the years.

Virus development and virus protection are leapfrog events. What I mean by this is that a virus is created and deployed. Once discovered, anti-virus software companies such as Symantic, Norton or McAfee build defenses for the new virus and deploy these updates to those customers using their software.

Companies such as Microsoft and Apple are also regularly creating patches and updates to plug vulnerabilities found in their operating systems and are then deploying these to their customer base. As long as there are people and entities out there with mal-intent, this cycle will continue.

You may purchase … Read More

SEO Strategies Everyone Can Use to Improve Their Website’s Rankings

Without SEO, search engines will not be able to direct visitors towards your site and this may affect your online business in a negative way. You need both On-site and Off-site SEO if you want to have more encouraging results.

Start your SEO campaign right away

Better start your SEO campaign and avoid delaying it. If you not begin right away, competition could go ahead of you, letting it become more difficult to exceed them.

Study your competition

Know more about your competition. Study the keywords they use that appear on the first page then include the proper keywords in your site.

Discover the particularities

No two websites are the same. A particular SEO strategy that works for an online business may not necessarily work for you. There are a lot of variables that you need to take into consideration.

Devote time and effort

You do not have to spend … Read More

Medical Technology PR Strategies for a Successful Product Launch

You have produced a medical technology that is a breakthrough in the field of medicine, the next thing to do is to let the world know about it. The best medical technology will be of no use if it is not being noticed by the right people. Employing the aid of a professional medical technology PR service provider is the first step to reach the right people and be noticed by the public. This is crucial, especially for a successful product launch. Here are a few tips for an effective medical technology PR prior to a product launch.

Value your PR

For startups or businesses that offer new medical technology, the role of PR in a product launch should not be underestimated. In the current marketing scenario, the effectiveness of advertising decreases, the value of articles and quality content increases. Relevant and fresh PR enables your company not only to … Read More

Four Internet Strategies For Fundraising

The Internet offers a platform and set of communications tools that are valuable to all nonprofit organizations in your fundraising activities. Your donors and potential donors often use the Internet to check up on organizations before they make a commitment. Your Internet communications plan can include multiple points of entry – your website, Facebook page, Blog, email newsletter, registration on various portals, online photo galleries, YouTube and other social media. Using the internet effectively does not mean just sticking on a “DONATE NOW” button. Here are a few strategies to consider:

  • Build Credibility: Your website should give people confidence. Make sure that the content is up to date, that there are no bad links, and that the website is attractive and easy to use. The website is your key communications point for the visitor.
  • Build Relationships: Through your website, Facebook Page, and your email newsletter keep in touch on a
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Technology-Driven Job Search Strategies Have Left Many Older Workers Behind

There has been a major transformation during the last decade or so in the way people look for employment opportunities. Hardcopy resumes and cover letters, newspaper ads, and face-to-face interviews have gradually given way to LinkedIn and Facebook profiles and personal websites, electronically transmitted career materials, job boards and web searches, and Skype interviews.

While technology advances have certainly expanded the scope of opportunities for people to take advantage of in finding great jobs, the benefits have not been equal among all job seekers. Research conducted in recent years has shown that, in general, older workers have not kept pace with their younger counterparts in the use of technology to design and execute job search strategies.

This is troubling since there is plenty of evidence that older workers face greater challenges in finding worthwhile employment. Data from the 2014 Bureau of Labor Statistics (BLS) Displaced Workers Survey show that people … Read More

Top 5 Internet Marketing Strategies in 2019

Internet marketing and digital advertisement have gained prominence throughout the past couple of years like wildfire. With the huge digitization of media and entertainment industry among many others, internet marketing gained prominence. It has grown to become a popular choice of advertisement strategy alongside banners, billboards, and commercials, etc. Every day, with over 3.5 billion search queries, there is no doubt that Internet Marketing Strategies is among the trending topics.

Thus here we are going to enlist top 5 internet marketing strategies to implement in 2019. They are listed below:-

1. Chat-Bot Marketing –

In this era of being a busybody, running a company and interacting with each and every customer becomes a real challenge. This is where the chat bots come into play. You can create your own chat bots, with automated replies via text or message, and the customer will not even realize whether they are interacting with … Read More

3 SEO Keyword Research Strategies for Service-Based Businesses

How to Get Found When People Are Looking for Your Offerings

Where do you go when you need to find a lawyer, restaurant or interior designer? To Google, of course!

But with so many businesses competing for everyone’s attention, if you are a service-based business you really need to focus on search engine optimization (SEO) as one of your main marketing strategies.

One of the main components of SEO is to find relevant and targeted keywords that make a connection between what your ideal target market is searching for and the services you provide.

Here are 3 SEO keyword research strategies to help service-based businesses get started:

1. Dive deep into your business

You can’t develop an SEO keyword strategy for your service-based business until you understand who’s coming to your site and what they’re looking for.

Head to your Google Analytics account and look at stats like:

What keywords … Read More