Netflix Q3 preview: Analytics data suggests subscriber growth slowed

  • Netflix’s meteoric international subscriber growth in 2020 has started to slow, data from the analytics firm SimilarWeb that was shared exclusively with Business Insider suggests. 
  • SimilarWeb tracked traffic to and engagement on Netflix’s sign-up and cancellation pages outside the US and Canada to estimate the company’s international subscriber growth during the third quarter.
  • The data suggested that while fewer people canceled their Netflix subscriptions, Netflix’s international subscriber growth also fell below the levels this time last year.
  • Netflix, which reports earnings for its third quarter on October 20, said a slowdown in subscriber growth was coming after the pandemic drove record rises in subscribers during the first half of the year.
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Netflix’s meteoric international subscriber growth in 2020 is starting to slow, data from the analytics firm SimilarWeb that was shared exclusively with Business Insider suggests. 

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