Microsoft, Elon Musk’s SpaceX team up on orbital connectivity

SpaceX Falcon 9 and Crew Dragon launch

Microsoft is apparently working with SpaceX to provide cloud computing in space.


Screenshot by Stephen Shankland/CNET

Microsoft is partnering with Elon Musk’s SpaceX to offer cloud computing in spacecraft and fleets of satellites through its Azure service, the tech giant said Tuesday. The move comes four months after Amazon announced that its Web Services unit is expanding into space.

The company is also expanding its partnership with Luxembourg’s SES SA, which has a network of larger satellites farther away from earth under the brand O3b, as noted by the Journal. 

“Space-generated data is growing exponentially, requiring expanded ground control capabilities as well as data processing, storage and analytics — turning this data into knowledge and actionable solutions,” Microsoft wrote in a blog post. “Another big global challenge

Read More

Former F1 Driver Nico Rosberg Creates E-Racer Team To Fight Global Warming

Nico Rosberg walked away from Formula 1 racing in 2016 to become an entrepreneur dedicated to improving the global environment. Now the former driver is back on the grid with a new racing team—Rosberg Xtreme Racing or XTR for which he’ll serve as founder and CEO.  

His cars won’t foul the air. XTR is joining the off-road Extreme E racing series and will run 550-horsepower electric SUVs in what it describes as “remote environments around the world” to draw attention to the effects of climate change.

The electric vehicle circuit will run a five-race calendar on four continents, but some of its most important work will be off the track. That work will include projects with various institutions, promoting their environmental initiatives. 

One of the first projects

Read More

How HBO Max’s marketing team turns free-trial users to paid customers

  • WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up, and persuade them to become paying subscribers.
  • Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage its free-trial users, during Braze’s Forge conference on Oct. 13.
  • Most recently, she’s been working with HBO Max’s data-science group to dig deeper into the reasons users cancel their HBO Max accounts, and pinpoint marketing creative that could change their minds.
  • Visit Business Insider’s homepage for more stories.

WarnerMedia’s HBO Max launched in May, using a seven-day free trial offer to entice users to sign up and persuade them to become paying subscribers. 

Christine Miller, director of campaign management at HBO Max, shared specific steps the streaming service takes to engage its free-trial users — whether they know the HBO brand or are new to it —

Read More

5 Key Reasons Why Websites Need To Hire A Full-Stack SEO Team

SEO in simple context is a process that helps from smallest to biggest websites rank higher in the search engines, invites the qualified potential customers to the website to ultimately turn them into the conversions or buyers.

Any website cannot afford to be on an island, it needs measures, tactics that can help it row the boat to its potential market – this is what SEO (search engine optimization) helps with.

These are the 5 key reasons explaining why SEO is a must for websites that are looking for generating huge customer base, revenues without investing much.

1. Conversation rates are bound to improve

The websites that operate with the tactics or strategies of SEO loads faster and leverages an easy experience to the users over the website. They make the websites easy to navigate and read which ultimately acts a catalyst to hold the attention of the visitors & … Read More