SEO – How Cloaking Sabotages SEO

One of the largest newbie mistakes made by people first trying out search engine optimization on their websites is to try and cloak it. Most people do not even realize that they are practicing cloaking when they do it and even perceive it as a legitimate form of SEO but the problem is that the big search engines will penalize and blacklist your site for doing it.

In a nutshell, cloaking is the practice of using keywords and metatags to show a search engine spider a different page then what your human visitor to your site is going to see. The purpose of doing this is to drive visitors to a site. An example would be a psychic site that uses the name of famous psychics such Sylvia Browne or John Edwards to promote its services even though they sell no books or services by those famous psychics who have high keyword popularity. Some high-ranking pages are cloaked simply to prevent others from stealing the underlying code but this is no longer such a problem as it is not just keyword content or metatags that the search engine algorithms look at nowdays when they go to index a site.

Using search terms in this phony way can put your site immediately at risk of being removed promptly from the Internet by a search engine. Search engines are becoming increasingly cognizant of the techniques used to try fool them, and they are also becoming better at detecting and removing pages that violate their terms of service. This is why it is also important to be careful of any kind of SEO service in case it is using a process such as "cloaking" to boost your site in the page rankings.

Underhanded tactics such as cloaking only work until the search engines catch you. …

SEO a Scam? The Truth About the Industry

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debts, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It's very hard to make statements about the industry as a whole because it's debatable what exactly 'SEO' is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1: There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debts.

Fact 2: The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site can not just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing combined together. If your site provides no value to users, it probably will not rank.

Fact 3: Some 'SEOs' do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4: Most SEO companies get paid if or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site rankings. If it does not, they always have more clients.

Fact 5: Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam / scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I do not think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can over it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I've seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum discussions talking about the same basic problems, I've compiled a list of the most common issues.

Problem 1: Responsibility …

Computer Job at Home – The Way to Freedom, Happiness, Or Self Slavery?

A computer job at home is a dream for many people. Why? It spells freedom. It also means happiness. It means you are in control of your own life! But a computer job at home could also spell self slavery. If you really want a computer job at home then do it the right way. I'll fill you in on doing it the right way in a second. But first lets look at the negatives of being self-employed.

Negatives:

– You'll have to pay your own benefits.
– It might be a lot more work.
-You might see your spouse 24 hours a day

Of course there are more negatives than this, but what's the point in listing them all. Having a computer job at home, being self-employed, is hands down the winner as far as I am concerned. Why?

Self-employment positives:

– Your level of achievement can not be controlled by anyone else. Become who you want to become! (Is not that awesome)
– No one day is ever the same, you're not involved in just one area of ​​your computer job at home, you're involved in all of it, it's your business!
– All profits generated go to you! And that, my friend, can be a lot of profit indeed .
– Complete recognition of your achievements and successes.
– You are in control of your own destiny; yes, you are in control! Think about that.
– Freedom to take vacation time, and sick time, as your online business runs day and night without you having to be there, etc.

I could go on and on. These are just a few positives of having a computer job at home. Speaking for myself, my office job was so boring and repetitive I felt like a broken down machine. So I ever got the right computer job at home, and wow, it bought me happiness. Why?

Because it showed me that being self-employed cave me way higher satisfaction than working for others, regardless of the money I made, or the hours I worked. Amazing!

Obviously, with a computer job at home, it's not the result of your work, or how much you earn, where you will find happiness, but in the process itself! Yes, it's in the process. Being in control, and doing the work for yourself, this process makes you happy. Because it's not reaching your planned destination that makes you happy, it's the journey itself, it's doing the walk.

Becoming rich is a means to an end; and that end is happiness. Happiness is a means in itself. It is the ultimate goal! When you have a computer job at home you will achieve happiness, your success will be felt in the process of the doing.

If you decide to go this way, like I say, do it the right way. Do not become a salve to your computer job at home. Avoid making the same mistakes I made. …

Computer Recycling – Circuit Boards

Today's technology is giving businesses and people access to smaller, faster and more powerful computers. This means that every few years computers and their components are discarded because they are obsolete. Most of these components are non-biodegradable so when they are thrown into the trash they will definitely remain in a landfill somewhere. When people and businesses do computer recycling they do not think about the components inside and how some can be reused. With circuit boards they provide materials that can be used to make other things. Sometimes a business or individual wants to continue using the computer but needs to replace the worn out computer boards so they need to find an environmentally safe way of disposing of them. There are many ways in which you can do computer recycling of the circuit boards,

Returning to the manufacturer

When doing computer recycling there are some manufactures who offer reclamation plans, which means that they can turn in the old boards for credit. When the business or individual purchases new ones, the credit they received from the older boards is applied to the cost of the new ones, reducing the cost for business and individuals for the new boards. The manufacturer also benefits from this program by harvesting the components to be used for creating new circuit boards or refurbishing the circuit boards so they can be resold at a discount to their customers.

Recycling old circuit boards

If the business or individual just wants to do computer recycling they can take the computer to the recycling center and let them remove the older boards or they can take the computer apart and take out the circuit boards. They can then be broken down so the individual components can be sold to use in creating other electronic components.

Finding a direct buyer

This would be an option if the buyer, such as an individual who sells rebuilt computers, wants to stock up on older items to be refurbished and reused in the rebuilt computers. The buyer may also want to use the individual components for other projects that they have.

Most businesses will do computer recycling and let the recycler deal with the circuit board and other components that can be resold but computer circuit board recycling can be done at home but is not recommended. Individuals who recycle computer circuit boards are generally ones that work in their home rebuilding computers. Most will either refurbish the board to be reused or remove the precious metals from the board. This can be done by burning the boards, which in turn will create a lot of pollution or you can use highly toxic corrosive chemicals. …

What Are the Top 4 Search Engine Optimization Techniques of Today?

Today, with the over-whelming competitions among the web masters in competitiveness for customers to increase their sales and profit, finding ways to increase their optimize their websites is not really very difficult. There are whole lots of SEO (Search engine optimization) techniques which can be found over the internet today, which major of them are really very user friendly which even a novice web-master with limited HTML knowledge find it not that difficult to get the most out of it as long as they have the will to learn and improve in their search ranking.

Great optimization of on-page elements of your website should be one of the most important criteria to consider and brainstorm when one started with his / her website, as it enables one's website to be fundamentally strong as far as SEO is concerned. Here are some of the top key techniques which have been cited as critical and essential, let's take a look at them to build a solid foundation for our on-page and off-page SEO methods by all means.

a. Page title Optimization –
Title tag has been considered as the top key critical element of page optimization. Page title refer to the use of major keywords at the beginning of every page title with each of your web pages having different title tags. One can have multiple 2 to 3 major keywords within the page title itself to increase your page title optimization.

b. Headings tags –
The content contained within the heading tags held significant power for keyword focusing of the website content. Although it has not been weighed as heavily as the title tag, the header tag is considered as one of the most important aspect for website optimization.
However one needs to be aware that your headings and page titles should not be identical, instead utilizing the method of mix match of keyword phrases is highly recommended and commonly used for maximizing your search engine optimization techniques with both of these methods.

c. Content optimization –
Without mistake, content optimization is one of the most highly emphasized SEO techniques because the content is the gist of your site and it is basically the main factor which strongly impacts your end customers and clients.

Keyword focusing is a major factor when it comes to optimize your website content. It is not difficult at all to find the relevant keywords which are related to the subject of the articles being emphasized and re-emphasized through the website content itself.

d. Sitemaps and Link Directories –
Last but not least, let us go through what is website sitemap directories and how do they help in site SEO?
There are 2 types of sitemaps which are commonly being used by many today:

– Sitemaps for search engines, which facilitates search engines to find related pages of one's site so that your website pages can be indexed efficiently.
– The use of "Static Sitemaps" to facilitate online visitors to find those less popular pages on your …

Computer Work From Home

The opportunity for computer work from home jobs is now readily available for anyone who wants to work from home. This type of job is great for parents who want to stay at home with their children to see them grow up missing the important aspects of their life while at a 9 to 5 dead-end job. You control how many hours a day, a week, and even a month you want to work. You can work full time or part time. It all depends on what you want to do and how much money you want to earn.

The computer work from home jobs are not real technical, and in most cases do not require any type of extra training. Most of the jobs are based on common skills you probably already have. However, you can benefit more if you have some type of talent that involves the computer. A couple of these talents include an artist or a web designer. You can also do data entry, legal assisting, and medical transcription from your home computer.

Some computer work from home jobs is a scam so you must be careful when choosing a computer job. These companies that scam you build your hopes up by telling you will make tons of money and then you get nothing. Contacting your Better Business Bureau before investing any money into a computer job you do at home is wise, they will know if the company is legitimate or not. If you think the computer company sounds too good to be true, then it probably is, so it might be wise to look for other means of a work at home job with your computer.

Starting a computer work from home job may be easy as far as skill and a person’s aptitude for the computer goes. Having knowledge of how to work a computer and many programs will definitely be beneficial to you. However, you may have to invest in specific programs if the company you will be working for will not supply them for you. Deadlines will also have to be met, so self-discipline and hard work are required.…

Make Your Website Compatible for All Browsers

In early days of Internet, many sites used to be viewed in specific browser like Netscape or Internet explorer. Some web pages are best viewed with specific browsers but nowadays these labels seem to be rarer. The web designers these days put total efforts to promote their websites over the search engines. There are certain principles to make the website design compatible for different browsers and operating systems. You can hire a web design professional to work for you or you can design it on your own. Design the website with fixed widths, as designing for the 1024×768 screen resolution will make the visitors to scroll the page horizontally, this might irritate the visitors and they might avoid visiting your website. As there are various operating systems and web browsers which support different screen resolutions you need to be very careful while creating your website design.

There are many color limitations, while designing a website. The color palette on windows and Mac PC are different; the color that looks good on windows will not look the same on any other computer. Different computers have different color palettes and the monitors. The color codes in 16-bit color palette and 24-bit color palette are not the same, except black and white. The website has to be designed keeping in mind that the 16-bit color setting is the best suitable and can be viewed perfectly on different systems. The web design experts generally get complaints regarding the screen resolution they use while creating web page. They do not think that the visitors do not have the same large screen resolution.

The websites designed with frames provide smaller area to the people to view the content of the website. The web designer needs to check the website in different screen resolutions like 800×600 and 640×468, if it does not functions properly, the site very difficult to use in such situations. The visitors would have to scroll horizontally and vertically to read the content due to which you may lose many visitors. Even a worst situation can be there if the web designer removes the scroll bar and the visitors would not be able to scroll up / down / left / right to view the whole page. A unique website design has to be displayed correctly on all the standard browsers. It is best to adjust the website to suit a less helpful browser with CSS; it saves a lot of time of the website designer. …

The Basics Of ECommerce SEO

There are loads of SEO companies out there who are capable of providing strategies to improve rankings of web sites. These sites usually have less then 20 web pages and they will feature a small scope of selected keywords. Ecommerce SEO requires a lot of proper planning and resources in order to become top ranked in search engines.

There are 7 primary strategies which will improve ranks of a website in search engines. The first strategy which the company needs to fulfill is in relation is to allocate approximately 30% of their total budget for SEO. The budget which is allocated for SEO should cover both ongoing expenses and on site costs. The company will have to pay for the optimisation online and they will also have to research the best keywords to use.

The next strategy which a company needs look at the locating the best developer who is aware of what needs to be done in relation to SEO and ecommerce. Its probably best to go for a company who has a good reputation and also strong experience related to ecommerce sites. Its also a good idea to locate a company who has the ability provide a range of services as this will save you time.

Its very important for the company to select the best ecommerce platform because this will enable the company to make use of the open sources. The best open source platforms include Joomla and OSCommerce. There are a number of benefits of using sites like these and the benefits include low site development costs, greater level of portability, vast amount of add ons and plugs in and also a wide community support base.

It is also a good idea to make use of the custom built platforms, as these are able to provide some of the best flexibility and customisation options, which are currently available. These customisation options will enable you to be separated from your competitors. The downside of these platforms is the high cost for development and also some search engine optimisation companies will find it difficult to work with this system.

Another strategy that is very useful is to look for a good service provider who works within the SEO world. Part of the planning for SEO is to select a SEO company who has a strong name and also experience within this sector. Its very important that the SEO company has the ability to work with the selected platform which you wish to use. The selected company should also feel comfortable using long tail SEO and content generation.

Another very useful strategy is to have the ability to recognise the competitors. In order to be successful you must have the ability to recognise the competitors of the business. When you starting out at first its more important to look at the local competitors. The search engine optimisation provider that you chose should have the ability to create the list of local competitors for the company. It is very important …

Design Your Website to Maximize Sales

One of the most important resources that can be provided by an IT services unit in any company is web design. It goes without saying that if your company has a presence on the web and it is not used to its fullest potential, then you are missing out on huge volumes of business. As you are probably aware, the Internet abounds with hundreds of millions of websites and, depending on your business, there is an increasing number of competitors entering your market every day around the world. But you might be surprised to discover that many websites fail to capitalise on their potential by not adhering to principles of good design and visitor usability.

It’s easy to draw a parallel with a physical store in that if you don’t display your goods properly and have a welcoming entrance, you are unlikely to attract even the most casual passerby. It is the same with a website: you have to provide an easily navigable entrance and grab a visitor’s attention immediately to entice them further.

Design is not simply a thing of beauty, it is a matter of functionality and, unfortunately, many Web designers fall into the trap of producing a beautiful design which falls short when it comes to ease of navigation.

It is important to get the blend absolutely perfect in order to maximise your online sales and there are some important issues which need to be covered.

  • Apart from having an in-depth knowledge of code, a good web designer will build a site with a simple architecture. This means that your page will load quickly and that visitors will be instantly presented with an easy to understand interface that enables them to find what they are looking for as quickly as possible. It doesn’t matter whether you have a huge variety of products or not, you must think of your design in terms of how well it serves the needs of your visitor.
  • Layout is the next most important thing that any business needs to consider. In keeping with the principles mentioned above, your site needs to be logically laid out and colour-coded so that visitors are left in no doubt as to the range of products you have available which can be easily found through a simple menu system.
  • Navigability is something which many web designs sadly lack. The navigation of your site should be prominently placed either at the top of the page or easily seen in a sidebar so that visitors can logically detect the layout of your site and go straight to the area they wish.
  • Most importantly perhaps is the element of content. It should be a no-brainer but your content must be written for both human visitors and for search engines. This means you have to strike a neat balance between using keywords that allow search engines to understand the content of your site and so rank it accordingly, as well as providing information which is relevant to web surfers so they

Car Web Sites – Add A Money Maker

Cars! We do love them, do not we? If not for transportation needs, we'll find another reason to continue our love affair with the automobile.

Makes you wonder what we did before the internet. How in the world did we find the information we needed about cars, trucks and jeeps?

Thankfully, now we can access whatever we want to know about anything automated, in a matter of minutes.

Have you taken a look at all the websites that are automated-related? Not to mention the blogs! Mercy …

Car accessories are a major market. Whether you're in search of a shift knob for your 2003 Honda Accord or an AT dipstick for a 1993 Mercedes Benz 500SEC, yup, you'll find what you need to know online.

Of course, car accessories are not just about enhancing the visual appeal of your automobile. You must protect your valuable investment.

And, the list of car websites goes on. There are the auto parts. New and used. The new car dealerships. And used-car dealers.

A car club can be found to your liking anywhere in the world. For any make and model. What a fraternity!

Now, at the other end of the spectrum are the hardy souls who operate all these websites to do with the world of the motor.

If you are one of these entrepreneurs, you want your site to be seen, right? When someone does a search online, naturally, you'd like your website to get a high ranking.

Many of the sites have ads on them. Why not? This gives your visitors more options. And, you, the business owner, another source of income. Good on you.

Would you be interested in another system to offer your visitors untold worldly goods and you, more money?

A system you can incorporated to fit your website niche? Where nobody else would have exactly the same? A one-of-a-kind means to add rich content to your car website? An increase in visitors? Higher ranking?

Once you have it in place, the work is done. You'll be able to work on your main site as before. While this newly-developed software works hard for you in the background.

The money, you ask? Well, you can make up to 65 percent of the revenue share for anything your visitor buys. Up to 22 dollars for new member sign-ups.

And, you have world-wide brand recognition and consumer loyalty! Practically a no-brainer.

Currently, most websites have ads like AdSense for another income stream. A prediction is that you'll see this major development right along-side in the future!

(c) 2007 Karen Cook …