Terminology for SEO

Writing material with great SEO potential can be a challenge. You need to get a good balance of keywords without being accused of keyword stuffing–a big no no in SEO world. That basically means all of your content is keywords and it makes no sense, has no real information and is just there to, well, have a lot of keywords present.

Authority may seem an easy one. Someone in authority has to be answered to and the same applies here. It means the level of trust that a site has from the major search engines. If the trust is high that’s good, and it means the site will rank high. If not, it won’t and that’s bad news.

Bread crumbs are a great ingredient for meatloaf, and they work well in fairy tales for characters to get back to where they started from. In SEO speak, bread crumbs are website … Read More