Walmart cranks up advertising drive, with or without TikTok

By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li



a store inside of a building: FILE PHOTO: A shopper is seen wearing a mask while shopping at a Walmart store in Bradford, Pennsylvania


© Reuters/BRENDAN MCDERMID
FILE PHOTO: A shopper is seen wearing a mask while shopping at a Walmart store in Bradford, Pennsylvania

(Reuters) – Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo.

The world’s largest retailer is making better use of its wealth of shopper data to link promotions on its website and app with ads inside its network of 4,700 U.S. stores, according to Reuters interviews with six advertising agencies and Walmart ad tech partners, three major brands plus bankers and ex-employees.



a display in a store: FILE PHOTO: The entrance to a Walmart store is seen in Bradford, Pennsylvania


© Reuters/BRENDAN MCDERMID
FILE PHOTO: The entrance to a Walmart store is seen in Bradford, Pennsylvania

The refocused strategy was born early last year when Walmart cut ties with its external advertising partner and took the

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Ellison donated $250,000 to pro-Lindsey Graham PAC amid TikTok deal

  • Larry Ellison, the founder of Oracle, donated $250,000 to a pro-Lindsey Graham super PAC as his company’s deal to partner with TikTok was in the final stages, according to a report from The Verge.
  • According to documents from the Federal Election Commission, Ellison made the donation to the pro-Graham PAC Security is Strength on September 14. 
  • As The Verge noted that the donation came just hours after Oracle announced it had edged out Microsoft to become TikTok’s US technology partner amid the ongoing political drama surrounding its Chinese owner. 
  • Visit Business Insider’s homepage for more stories.

Larry Ellison, the founder, board chairman, and chief technology officer of Oracle, donated $250,000 to a pro-Lindsey Graham super PAC in September as the deal for the company to become the US technology partner of TikTok closed, The Verge reported.

The donation was made to The Security is Strength PAC, which has exclusively supported

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