Google’s tips for reaching new customers using its Shopping platform

  • Because of the pandemic, more retailers and shoppers will be going online for holiday shopping this year.
  • Google has released several updates to its Shopping tab to make it easier for merchants to list their products on Google and get discovered by consumers.
  • Business Insider spoke with Google’s President of Commerce Bill Ready about how merchants can best take advantage of Google’s free tools for retailers.
  • Ultimately, business owners should make sure all their inventory is listed and kept up to date online to aid in discovery and capitalize on consumers’ desires to shop their values and go local this year.
  • Visit Business Insider’s homepage for more stories.

Many of this year’s holiday shoppers will be swapping aisle browsing for website scrolling for the first time ever. And many retailers, especially small businesses, will be moving their sales online for the first time, too.

In time for the big digital

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One of the South West’s leading digital agencies shares some SEO tips to drive sales in 2021 | Latest press releases | PressGo

Press Release

Smarter Media is a digital agency working with brands including Amaroc, Excalibur and Moovahome. It specialises in intelligent SEO and lead generation by understanding a client’s competitors and gaining a deep understanding of a client’s business

Fiona Scott Media Consultanccy

With more companies working from home and the digital space becoming increasingly important, SEO expert Rob Curtis shares some tips business owners can use to be more effective online.

“Digital marketing is important for any business now,” Rob said. “However with the onset of covid-19, lockdown and continuing restrictions on our ability to move around our own communities or further afield, it’s even more important to take the digital space even more seriously.”

Rob is one of the directors of SEO and lead generation company Smarter Media which has access to world-class expertise in the digital space. One of its non-executive directors is Lukasz Zelezny who is the former SEO Director of

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Prep Your E-Commerce Business For The 2020 Holiday Season With These 14 Tips

Prepping for the holiday season rush is something e-commerce companies do every year, but 2020 may prove particularly challenging. It’s likely many consumers will prefer to do most of their shopping online as the pandemic lingers. While this is good news for the bottom line, e-commerce sites must be ready to smoothly manage increased Web traffic, sales and shipments this year if they want to keep their customers happy—and coming back.

So what additional steps should e-commerce businesses be considering as they ramp up for the end of the year? Below, the members of Forbes Technology Council share 14 tips to help you get your e-commerce business ready to run at top speed this holiday season.

1. Outsource your vendor support.

Outsource your support team to a

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After years grappling with Google, Europe has tips for US

The U.S. antitrust crackdown on Google might seem like deja vu for European Union regulators

LONDON — The U.S. antitrust crackdown on Google might seem like deja vu for European Union regulators.

By U.S. standards, the Justice Department’s move to sue Google this week for abusing its dominance in online search and advertising was a bold move. But it treads on ground already broken years before by EU officials in Brussels.

Veterans of Europe’s antitrust tech battles welcomed the U.S. investigation and said American authorities should learn from the bloc’s experience.

“We hope U.S. authorities have paid attention to two major drawbacks of the EU investigations: the long-drawn-out process and Google’s tactics to use any loophole to avoid changing its business model,” said BEUC, a European

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Key tips every computer and internet user should follow

October is known as Cybersecurity Awareness Month. Now in its seventeenth year, the campaign continues to raise awareness of the importance of cybersecurity, online privacy, and digital hygiene in general.

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Did you know that approximately 6.85 million accounts get hacked every day? This is 158 accounts per second!

“Even though the statistics are shocking, every user can avoid the risk of becoming a target just by following the right cybersecurity practices,” explains Oliver Nobel, a data encryption specialist at NordLocker.

Repetition is the mother of learning, so it’s a good idea to go over the things you think you already know. The list below includes these 22 key tips every computer and internet user should follow to protect themselves from becoming a victim of cybercrime.

  1. Use multi-factor authentication for an extra layer of security whenever possible.
  2. Create complex and unique passwords for your online accounts. Start using a
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Google Shares SEO Tips for Single Page Apps

In the latest Google Lightning Talks video, Martin Splitt shares tips for making single page apps discoverable by search engines.

The main difference between a regular, HTML-based, website and a single page app is the latter’s dependence on JavaScript.

JavaScript is used to create the HTML for a single page app which then creates the page.

JavaScript is required to load other content when users are navigating to different parts of a single page app.

When JavaScript loads new content it’s referred to as a “view.”

Relying on JavaScript for single page apps allows browsers to load views without doing a full reload.

JavaScript also allows for design elements such as custom transitions between different parts of the application.


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Simply put – JavaScript makes single page apps function the way they do.

The Challenges of Working With Single Page Apps

JavaScript is less than ideal for

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4 common C programming mistakes – and 5 tips to avoid them

Credit: Dreamstime

Few programming languages can match C for sheer speed and machine-level power. This statement was true 50 years ago, and it’s still true today.

However, there’s a reason programmers coined the term “footgun” to describe C’s kind of power. If you’re not careful, C can blow off your toes—or someone else’s.

Here are four of the most common mistakes you can make with C, and five steps you can take to prevent them.

Common C mistake: Not freeing malloc-ed memory (or freeing it more than once)

This is one of the big mistakes in C, many of which involve memory management. Allocated memory (done using the malloc function) isn’t automatically disposed of in C. It’s the programmer’s job to dispose of that memory when it’s no longer used.

Fail to free up repeated memory requests, and you will end up with a memory leak. Try to use

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Professional Tips on How to Lower Car Insurance Rates

Press release content from Accesswire. The AP news staff was not involved in its creation.

LOS ANGELES, CA / ACCESSWIRE / October 17, 2020 / ( ) is a top auto insurance brokerage website, providing car insurance quotes online from trustworthy agencies all over the United States. This website offers car insurance info about different coverage types, available discounts, and money-saving tips.

Drivers should be aware that they have a certain degree of control over their rates. In fact, a high percentage of car insurance value depends on their driving history, selected coverage options, and driving habits.

These are the most effective ways to reduce car insurance costs:

  • Apply for available discounts. Ask the insurer to provide a list of discounts and specify which ones the client is eligible for. Insurance companies are known to offer a wide range of discounts for low mileage,
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The 10 Best Ecommerce Website Designs for 2021 (+ Tips for Creating Successful Ecommerce Sites)

The ecommerce sector continues to soar.

Since 2007, ecommerce has been on an upward trajectory rivaled by few other industries in modern history. From a start around $30 billion in 2007, ecommerce is now projected to hit $5 trillion worldwide by 2021.

That’s a lot of opportunity for driving revenue. But you need a great ecommerce website in place for your visitors to get excited to buy from you.

10 Key Features of a Good Ecommerce Site

  1. User Friendly Design
  2. Social Proof
  3. User-Generated Content
  4. High Security
  5. Multiple “Contact Us” Touchpoints
  6. Frequently Asked Questions (FAQs)
  7. Awesome Visuals
  8. Wish Lists
  9. Related Items
  10. Special Offers

When you’re building your ecommerce site, you can’t cut any corners. Online shopping is all about convenience for visitors, so if your site is clunky, outdated, and poorly built, you won’t be generating sales.

And your competitors with kickass sites will be running laps around you. So make

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10 Tips For Using PR To Improve Your Google SEO

The PR Maven(R), CEO & Founder, Marshall Communications, creating & implementing marketing/PR/personal branding strategies.

In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second.

And it’s not just searches for “cooking recipes” or “how to change a tire” that make Google the world’s most dominant search engine: Google Search is also home to “top stories,” user-specific advertisements and much more. It is essentially a one-stop shop for everything.

With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority. Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and

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