- Netflix will soon let viewers use the service for free for 48 hours
- The “StreamFest” promotion will be kicking off in India on Dec. 4
- Netflix hopes to entice new subscribers after falling short on third quarter expectations
Netflix will be letting viewers use the service for free for a limited time after a report recently revealed that the platform fell short of expectations in the third quarter of 2020.
The streaming giant is going to start an initiative called “StreamFest” on Dec. 4 that will allow viewers to use the platform for 48 hours and see the content they want to without any charge, Variety first reported. According to the COO and chief product officer Greg Peters, India will be the first country to get the 48-hours-for-free test service.
Speaking about the newest way of promoting the platform, Peters said that he is really “excited” about the