How Two Failures Led To A $3.2 Billion Deal With Twilio

This week Twilio announced a $3.2 acquisition of Segment. On the news, Twilio shares jumped by about 7% to $328–bringing the market cap to a hefty $41 billion. 

Segment is one of the top players in the CDP (customer data platform) market. It’s technology makes it easy and secure to collect, unify and route customer data. By doing this, a company can build apps to create compelling user experiences. Consider that Segment has over 20,000 customers, which include Intuit, Google, VMware and Levi’s. 

“For years now, we’ve been seeing the proliferation of channels and applications, and more broadly, the deluge

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