Google’s Panda update created a whirlwind storm. It sent marketers scrambling looking for answers. It is no secret. Read any article writing guide and most likely it will emphasize SEO techniques and tactics.
Up until now, SEO has been the dominant driving force behind search engine results. That is changing. Let me introduce User Content Optimization (UCO). UCO is the new kid on the block, formerly known as quality content.
Why would anyone query a search engine? Common sense would tell you that the searcher was looking for information, for quality content. All he wants is an answer to a question. He may be searching for something to buy or perhaps some entertainment. Regardless, he is looking for information.
Yet, how many times have you made a query and found an organic list of sites wanting to blatantly sell you something? If you have had my experience, then … Read More