If you are looking to hire an expert to improve your website’s ranking on Google, the first thing you need to understand is the type of Search Engine Optimization (SEO) strategy that your service provider is planning to use. In general, SEO professionals employ either white hat or unethical SEO tactics.
How would you know the difference?
White hat SEO strategies strictly adhere to Google’s guidelines. These guidelines are put in place to ensure that their users are getting the most pertinent and accurate information related to their search keywords. With white hat strategies, you don’t need to worry too much when Google announces improvements in the current version of their search algorithm since most of these changes are geared towards weeding out SEO tactics that game the system.
Unethical SEO strategies employ deceitful practices that are often against Google’s rules to boost your page’s ranking in the short term … Read More