Media buyers review 2021 upfronts

Last year, chief sales officer Rod Prosser appeared in a Carpool Karaoke segment with James Corden. This year, Ten stressed the importance of home. Its 2021 upfronts presentation opened with Amanda Keller as The Wizard of Oz’s Dorothy, flanked by her Living Room co-hosts – who were the lion, tin man, and scarecrow – and Osher Gunsberg as the Wizard of Oz himself.

Sizzle reels across Ten’s slate were used to illustrate the network’s ‘heart’, ‘brain’, and ‘courage’, but the segment used the ‘No place like home’ tagline to confirm that shows usually filmed internationally – The Amazing Race, Survivor, I’m A Celebrity, Get Me Out Of Here! – will be made in Australia next year.

The move gives the broadcaster some certainty in a COVID-uncertain world. As Chris Brown put it at the very beginning of the show: “Jeez, has 2020 been a write off or what?”

Airing at

Read More