iPhone price wars are back as carriers compete for 5G customers

  • U.S. carriers are actively competing for subscribers by discounting the new iPhone, hoping to lock customers in for years on their wireless service.
  • Verizon and AT&T are advertising “free” iPhone 12s for customers who sign up for unlimited plans and multiple-year commitments.
  • For Apple, the wave of carrier promotions could boost iPhone sales in the United States by reducing the cost of a new phone.



a close up of electronics: The Apple iPhone 12 Pro Max is unveiled during a virtual product launch.


© Provided by CNBC
The Apple iPhone 12 Pro Max is unveiled during a virtual product launch.

The price Americans will pay for an iPhone 12 depends on what cell service they plan to use it with. The three U.S. carriers are actively competing for subscribers by discounting the new iPhone, which goes on sale next week, hoping to lock customers in for years on their wireless service.

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It starts with a $30 discount. For people with AT&T, T-Mobile or Verizon service, an

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