Web site design has gone through a radical change since the beginning of its exsistance. The New generation has it much more difficult than the past. With seemingly new technologies on the rize every single day, this generation of web designers and developers have it much more difficult.
New techniques in web design make it hard for someone to just be a "web designer" It; s more likely that they are a graphic designer, web designer, web developer, professional content writer, and more. Because of all the new technologies: XHTML, FLASH, XML, ASP, blogs, forums, downloads, content feeds, SEO, multimedia techniques, and the list can go on and on. Not only that but the conutless programs and languages you must master to achieve this. It has become difficut to become a well rounded "web designer" without great knowledge and knowhow on all the new technologies. But with years of practice and studying you can do some amazing things and amaze the world.
One of the new technologies is RSS. RSS (really simple sindication) is a format for syndicating news and the content of sites. RSS is still a relatively new member of the internet community. RSS is now apppering on cell phones, PDA's, and other devices. XML and RSS go hand in hand and XML is the primary technology that drives rss. RSS syndication is a teriffic tool to spread the word about your site.