Website Promotion Strategies – Using PPC Marketing

As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.

Examples of PPC Marketing

Google AdWords allows advertisers to create advertisements (based on content) that ever appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.

Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo's pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.

Together, these two services make up the largest pay per click systems on the World Wide Web. However, many other individual sites provide website owners with different sponsorship capabilities, such as ExactSeek, ABC Search, and Enhance.

PPC Marketing Benefits

The attractiveness of pay per click is seen in the level of targeting available to advertisers. With PPC, it is rather uncomplicated to market to the kind of audience you wish to reach. Many site owners have positioned advertisements that only appear when specific search terms are used or on websites that cater to a particular kind of readership. This method increases the quality of traffic that visits a site – bringing in visitors that are more likely to show interest in the type of products or services you are offering.

Another benefit of pay per click advertising is the fact you only pay for the clicks to your site. There's no need to pay simply for exposure, you only pay for actual visitors who are interested in what is being sold at your site. In addition, tracking your results is not a hassle, because in-depth statistics (given in real-time) show you exactly how your marketing is doing. This is one reason PPC has gained a great following among online businesses that solely use the Internet for advertising, as well as traditional companies (bricks-and-mortar) that are searching for effective methods of marketing.

Because pay per click marketing allows webmasters to track and target their results, the offline advertising such as magazine, newspaper, and television have suffered a decrease in advertising sales. PPC has also replaced CPM (cost per thousand impressions) advertising that once served as the original foundation used to sell advertising on websites. With CPM, advertisers had to pay for their advertisements whether they produced traffic to their website or not. This method did help the branding of a business, but did not help much with getting sales. And advertisers were not able to track or modify their efforts because they had no way of assessing the effectiveness or progress of their ads.

If you want to get the best results possible from your pay per click campaigns, it is recommended to become familiar with how the overall system works. Step-by-step pay per click guides are offered on the Internet.