So you’ve opened a new business or you’ve been in business for some time and wondering is the investment into a website or new website worth it? Do I really need a website for my business to be successful? There are more important things to invest the little money I have right now to keep my business going.
These are all thoughts and important questions every business owner will have and in this article I will answer those questions and give 5 strong reasons why your business really do need a website.
1. YOUR COMPETITORS HAVE ONE
I’m sure you’re like most people when it comes to finding something you need. What do most people do? They go online. Whenever we need something whether we’re in a new town or at home we search the internet for the things we need and if your business is not online with a professional credible website these people will find your competitors.
2. IT COST A LOT MORE TO NOT HAVE A WEBSITE
Touching a little on reason #1 if your business is not online or even if you are but you don’t have a professional credible websites, your customers will not find you are will move pass you onto your competitor who has a strong sales targeting website. What-ever niche you’re in, on Google there are thousands of GEO targeted searches for your business niche each month, If only 100 of them resulted in sales how much income did your business miss out on because your competitors were better equipped to attract those sales.
3. YOU’RE OPEN 24/7
With a brick and mortar business, you’re open 8 up to 12 hours a day. Did you know most people search the web in the evening when most business are closed. But if you have a website then your customers can still find out about your products and services even sell if you have an online store while you’re having dinner or a sleep or on vacation. Your business continue to operate 24/7 increasing your leads and sales without you even aware of it.
4. MAKES YOUR JOB EASIER AND IMPROVES CUSTOMER SERVICE
Having a website can make running your business a lot easier and more effective. For eg. a simple FAQs page can answer popular questions about your products or services saving you time and hassle. If your business requires forms or information your customers need you can direct them to download it from your website.
You also gain interactive feedback from customers and potential clients using forms, surveys and questionnaires. This gives you valuable market research which adds value to your customers and increases your customer satisfaction in-turn increasing sales.
5. YOUR BUSINESS WILL GAIN CREDIBILITY
As we have already established people are looking for your products and services online. If you have a PROFESSIONAL website they’ll not only find you but a professionally built website, (not a freebie even though even a freebie is better than nothing) will say, “I’m here, I’m professional, I’m here for the long haul and I mean to do good business” This immediately sets a potential client or customer at ease and they begin to trust you already versus not having a website or a poorly built one. This can push them away as they can tell very little effort and money was put into and it says “I don’t care about quality, I may be gone tomorrow, I don’t care who finds me or worst I’m not legit”. To understand this just think of the last time you were visiting an unknown website to make a purchase. It can be a very scary process and you most likely won’t proceed if the website looks crappy.
So that’s five reasons why your business needs a website. There are so many more important reasons and benefits for having a website but to keep this article short and sweet I’ve chosen just these five.