Are you wondering how to improve your website? Spend some time giving careful consideration to the following 20 questions – and then act on your findings!
- Is my site navigation intuitive, clear, and easy-to-use?
- What are my products and / or services? Are they clearly presented?
- What benefits do my products and / or services provide? Are those benefits clearly outlined?
- Is my site visually attractive to my target audience?
- How does my site compare to my competition?
- Am I trying to highlight too many things on my site so that pages appear cluttered?
- How often do I update my site? What are the updates comprised of?
- What new information, new products, or new offers can I begin adding to my site?
- Whose job responsibility is it to update the web site on a regular basis?
- What information is my target market looking for? How can I make their lives easier?
- How can I leverage the intellectual capital within my company on my web site?
- What form could resources take on my web site? ie, enewsletter, blog, articles, ebooks, webinars, podcasts, video, etc.
- Is an interactive community appropriate to my business? If so, what form could that community effectively take? ie, blog, forum, chat room, etc.
- What business processes could be automated on my web site?
- How could my web site more directly support my sales force?
- Am I making it easy for customers to make a purchase or donation on my site?
- How could I use my web site to better generate and qualify leads?
- How search engine optimized is my web site?
- How can I regularly add new search engine optimized content to my web site?
- How can I improve my search engine rankings through quality links?