20 Questions to Help You Improve Your Website

Are you wondering how to improve your website? Spend some time giving careful consideration to the following 20 questions – and then act on your findings!

  1. Is my site navigation intuitive, clear, and easy-to-use?
  2. What are my products and / or services? Are they clearly presented?
  3. What benefits do my products and / or services provide? Are those benefits clearly outlined?
  4. Is my site visually attractive to my target audience?
  5. How does my site compare to my competition?
  6. Am I trying to highlight too many things on my site so that pages appear cluttered?
  7. How often do I update my site? What are the updates comprised of?
  8. What new information, new products, or new offers can I begin adding to my site?
  9. Whose job responsibility is it to update the web site on a regular basis?
  10. What information is my target market looking for? How can I make their lives easier?
  11. How can I leverage the intellectual capital within my company on my web site?
  12. What form could resources take on my web site? ie, enewsletter, blog, articles, ebooks, webinars, podcasts, video, etc.
  13. Is an interactive community appropriate to my business? If so, what form could that community effectively take? ie, blog, forum, chat room, etc.
  14. What business processes could be automated on my web site?
  15. How could my web site more directly support my sales force?
  16. Am I making it easy for customers to make a purchase or donation on my site?
  17. How could I use my web site to better generate and qualify leads?
  18. How search engine optimized is my web site?
  19. How can I regularly add new search engine optimized content to my web site?
  20. How can I improve my search engine rankings through quality links?