How to Improve the User Experience of Your Website

In the online environment, the website is the home of your business, there users and potential customer will find information about your activity, experience, and contact details. So no matter the profile of your company it's important to have a website, in order to have an online presence. Unfortunately, due to the large number of websites and blogs, online competition has become fiercer, and it's not enough to have a website, you need to have a website which stands out from the crowd.

Below I'm detailing some tips and tricks which can improve the user experience of your website:

1. Design

When designing your website use CSS base layouts, instead of table based ones. CSS is an acronym for Cascading Style Sheets, and allows the separation of the content from layouts, fonts and colors elements. Not only that this improvements content accessibility and offers more control and flexibility, but CSS … Read More

Research is the ABC of SEO

I have been reading a lot online recently and the social media buzz grows on a daily basis. Yes, we all know that social networking is becoming an essential part of SEO and how search engines are ranking your site, but many of these 'SEO / Internet marketing gurus', offering 'rank me quick' solutions are focusing too much on the content distribution and link generating.

What ever happened to good old fashioned keyword, competitor and online market research? – the phrases that you choose to optimize your site for, assuming that you achieve high search engine rankings for them, will form the foundation of your social media campaign – giving it a focus … so spare some time for the research and don ' t put the Social Media cart before the SEO horse!

It is essential that you know who , what and where your competitors are – both … Read More