9 Steps for Managing Small Business IT

Information Technology has never been more affordable. Small businesses can now take advantage of technology that will help them level the playing field and compete with larger companies, even on a global scale. Yet, the costs for small businesses that compete with you have come down too. How do you use IT to gain a competitive advantage?

Business leads – IT follows

1. Use IT to provide value to your customers

If IT does not add value for your customers, what's the point? Technology should allow you to either, lower costs, provide better customer service, or develop new products and services your customers need. If deploying new technology does not do one of these, do not bother.

2. Do not buy more complexity than you need.

Efficiency is found in simplicity – fewer moving parts. Do not buy feature laden software if simple software gets the job done. However, you … Read More

Benefits of SEO Marketing Strategies for Automotive Dealerships

Every business, including an auto dealership, wants its business website to appear in top search engine rankings when people search for their products. In order to get into top results, they need to optimize their website's visibility on search engines. Unlike the PPC advertising, which is for short-term, SEO is a long-term strategy that can improve your business' online presence.

In this article, we will know how SEO marketing strategies benefit auto businesses.

Improve organic search listings: The main purpose of SEO is to make your business rank well in the search engine result pages (SERP). Having said that, it's not as easy as it is the case with PPC. A SEO strategy involves various critical factors that when made work together improve your organic search listings. Improved organic search listings result in increased visibility, reliability and higher traffic for your website.

Drive relevant traffic: Keyword research is the main … Read More

YouTube Marketing – Can It Take Your Brand to the Next Level?

Online video is virtually dominating the internet, and businesses are striving to keep abreast with this trend and promote their brand. YouTube is a great platform that businesses can effectively utilize to promote their messages. It is important to be aware that most people visit YouTube for the primary purpose of entertainment and therefore businesses must create and publish YouTube videos that are entertaining enough.

Video marketing has been adopted by many famous brands such as Sony Mobile and Jamie Oliver’s Food Tube, which are taking advantage of YouTube’s mammoth audience base to engage with their potential customers. Compared to other traditional search engine optimization strategies, videos in your SEO plan can maximize your outreach and attract more number of customers. Let us consider how YouTube fits into an effective search engine optimization plan.

YouTube Marketing for Business Success

Video SEO based on YouTube analytics essentials, can play a solid … Read More

What’s New in HTML5 for SEO?

HTML 5 is XML based presentation language used on World Wide Web for structuring and presenting content. Visual and audio elements are easier to code in HTML 5 and less time is wasted writing JavaScript for animations. HTML 5 has many new concepts which will be more beneficial to Web Developers and Designers. Web designing done with the help HTML 5 will make them very independent and they will not have to do more coding overall as there is no need of scripting for validation.

HTML 5 has introduced new HTML tags and a new feature of page segmentation which now with HTML 5 Web Design allow applying page segmentation. These new HTML tags are used to segment a page from different elements which will affect SEO practices.

We will see how these new HTML tags affect SEO work:

Article tag can be used in article which makes HTML code … Read More

Troubleshooting Computer Freeze (Lockup) Problems

How familiar does the following sound? Your computer was working fine, but then suddenly started locking up (aka hanging or freezing), rebooting itself (crashing) or shutting down spontaneously? If you know only too well what I am talking about, then read on! Performing the simple steps below can fix the majority of lockup cases.

1. Check for recently installed software or hardware.

If the lockups started to happen after you installed a new peace of hardware, new software program, or new drivers, uninstall it and see if the problem goes away.

2. Run your antivirus program.

One of the first things to do in the case of sudden lockups is to run your antivirus program. Check your antivirus manufacturer's website for updates and latest virus definition files. (This is absolutely necessary, outdated antivirus is not going to be of any use!) If you do not have antivirus software installed – … Read More

Web Hosting Aspects That Might Affect SEO

Does Web Hosting Have an Effect on SEO?

There are 3 web hosting factors that influence where your website gets ranked. Here is an in-depth look into them:

Uptime/ Downtime

Downtime is the length of time when your website cannot be accessed because of the problems involving the server. It is likely for search engine spiders to visit your website many times daily. However, if they visit when your site is experiencing downtime, they will record it as inaccessible and will go on to the next site. When this happens over and over again, your website will be considered unreliable and your rankings may be reduced. Unreliable sites are not displayed highly in results of search engine since this will put them in a bad light when the searchers click on results they give but can’t access the site. Even if it is 99% uptime, your website will not be … Read More

3 Companies With Huge IT Departments

Information technology is a necessity in today’s market place, and not only large companies benefit from using an IT department, but smaller businesses often do as well. Anytime computers and networking is used, there is going to be a need for personnel that is capable of managing all the information required to run that business. Large corporations typically have their own staff of IT professionals running the show, but some smaller ones even outsource their information technology needs.

As you might expect, some of the most well-known companies around the world make use of IT departments to keep all information pertaining to the company in a convenient form so that it is ready at a moments notice. Information such as employee benefits, their payroll check creation and more are managed by IT departments. You sill recognize many of the names of companies that regularly use information technology.

Walmart is one … Read More

Components of Your Computer

A personal computer is a programmable electronic system, which processes data and which is designed to have a single user at once. Over the years, computers have developed from all points of view and their components make no exception.

The central unit is the basic components of the system and it consist of the following. First of all, you have an asymmetrical and logical unit which does everything you want related to arithmetical and logical calculations. Then, there is the internal memory, also shortened in IM, an internal memory which stores the programs and the data which are in process. The, we have the command and control unit, which reigns over the entire ensemble.

There are also other kinds of components which make a personal computer and these components start with the peripheral ones. These establish the connection between your computer and the things around you. You have the input … Read More

Computer Forensics – One of America’s “Hottest” Jobs

Computer forensics is relatively new and growing bigger by the day. Simply “Google” it, you will see long list of vacancies available for individuals with bachelor’s and master’s degree as well as jobs as freelances and in consulting firms. The high salaries that are offered to experienced and skilled computer forensics have has always been a “hot” topic. If you are someone who is born to be in the forensic world, i.e. have the characteristics such as curiosity and investigative, it is perhaps, the time to get involved in this field. Other than that, do you possess the followings?  

1)      Computers are your best friend  

Most of the best computer forensics is born to be curious about how and why computers work since they are kids. They spend most of their childhood reading, researching and exploring the computers. You should have good knowledge of computers, and would like to … Read More

A Look at Artificial Intelligence and Technology – Book Review

It is fairly obvious that computers and artificial intelligence will run our world tomorrow, as we program these machines today. Interestingly enough, not long from now these AI machines will be programming themselves. How did we come so far so fast you ask? Well, maybe you need to do a little research for yourself.

If this topic interests you, then boy do I have a great book for you to read. It is a book that I own personally, and one I read a long time ago, but it still holds validity today, and many of the predictions of that past period, which is only two decades ago, although it seems like eons; the book is:

“The Connection Machine,” by W. Danny Hillis, MIT Press, MA, 1989, (208 pp), ISBN: 978-026258-0977.

This book is an extension of a highly controversial and ahead of its time MIT thesis by the same … Read More