Protect your Computer with Windows Vista

There are number of security features in Windows Vista. Most of which are newly introduced in this version. Along with them old security features also available with some advanced protection mechanism.

UAC (User Account Control) is the most significant security update in Vista. With this feature, all users, including users with administrative privileges, run in a standard user mode by default. When any action require Administration privilege such as software installation or changing system setting, Windows prompts for Administrator authentication. This security implemented in Vista to protect your computer from malware software. If any of those malware softwares attempts to change any setting or install any software in your system, they will be prompted for consent first. System administrators also have the option to configure the system to require an administrator password for such elevations.

Microsoft added another layer of security 'Windows Defender'. Windows defender goes to scan the system … Read More

SEO Vs AdWords, Or – SEO and AdWords?

IN the past six months, I've recorded over 100 AdWords accounts. I was not surprised to discover the better performing accounts were the ones with better Quality Scores … I WAS surprised when I realized there was a definite difference in PPC results for clients actively engaged in (best practice) Search Engine Optimization!

I used to advise people very strongly to hold off on their search engine optimization efforts until after their initial pay per click (PPC) work was done. That's because I thought it was essential to identify your "Money Keywords" first … so all your SEO dollars could focus on these.

However, the way things have been evolving, Google now seems to seriously consider your level of "authoritativeness" across the entire vocabulary of your market when they evaluate your PPC Quality Score.

Given the increasing shark infested, brutally competitive environment which AdWords has evolved to become, it's now … Read More

Internet Marketing Success Tips

Here are some basic (but very important) tips and / or lessons for success in internet marketing. Try to keep them in mind as you go through your day. I'll freely admit that I do not always remember to go through all of these myself, but I am making the effort to improve.

1. The main goal of internet marketing should be to help people improve their lives and to help make the world a better place in some way. I know that lots of people get into this field because they want to get rich. And do not get me wrong, I would definitely love to achieve financial independence doing this stuff, but if money is the only motivation, you probably will not make it.

2. This relates to # 1 above. You must have a big enough reason for getting into internet marketing. Why are you doing it? … Read More