Have you ever been confused by the terms "page rank" and "Google ranking"? Have you ever wondered whether you were being bamboozled by a marketing pitch that promised such and such page rank or so and so Google ranking? Would you rather have a high page rank and a low Google ranking, or a low page rank and a high Google ranking? The answers will all become clear in short order. Read on.
First let's discuss Google ranking (GR), because it is something that anyone who searches for things on Google regularly will have an intuitive feel for. Google ranking is search-term dependent. If I have a website that sells dog collars, and it comes up at the top of the Google listings when I type in the search term "dog collars", then it has a GR of 1 for the search term "dog collars". If, on the other hand, … Read More
The internet is just like peanut butter. It's amazing, addictive, and at its best when it's combined with other great things. The internet and mobile phone technology have come together like PB and J, and it's definitely a combination that's here to stay.
But today we're going to talk about a new winning duo featuring the internet. Peanut butter and Fluff, if you will. And the Fluff is TV.
Search Your TV …
Channel surfing is a big waste of time. Can you imagine if the internet was set up like TV is, and you had to flip from website to website or scroll down a "guide" screen until you came across something interesting? Finding what you're looking for would be frustrating and time consuming, and web surfing just would not be as fun.
But now picture life the other way around. Imagine that TV was like the internet, and … Read More
Leverage is a key part of business success-leveraging your money, leveraging your time, leveraging your assets. Leveraging your skills!
You can not be good at everything! Beside, there's no time. Some people think internet marketing is about creating fancy webpages, or neat software. It's not! None, of course, those are your products.
Internet marketing is about finding a thirsty crowd and then selling them water! It's about finding out what people want and satisfying that need-scratching their itch.
Just as copywriting is salesmanship in print; internet marketing is salesmanship on the computer screen. Note: it's salesmanship, marketing! That sort of thing. Some of the best internet marketers can barely turn on a computer. They are, however, incredible salespeople!