Dress Your Website For Success

" Clothes make the man. " Mark Twain

Fellow readers, I'm going to let you in on a deep, dark, shameful secret …

Once upon a time, I worked as a database manager for an apartment management company. Part of my job was to compile and maintain apartment rental statistics which we published in newsletters and generated out to everyone in our database. (Does anyone remember getting market research reports in the mail?) I had this brilliant idea that perhaps we should put the statistics on our company website, so anyone could view them. Of course, I had absolutely no idea how to do this. Armed with a copy of Microsoft Word, I somehow was able to create and post this hideous monstrosity of a web page.

Here is the first web page I ever created .

Why am I sharing this page with you?

Because in 2006, I am … Read More

Promote Your Website and Skip the Advertising Costs

OK, so I turn on the evening news only to find out another 2.6 million jobs will be cut by the end of the first quarter of this year. Does not that give you the warm fuzzies inside? More people out of work translates to more people not buying or spending less money. You will either have to cut your own staff for less sales or lower your prices to keep things steady. One other option is to cut your own costs so the sales do not get translated into a profit.

The one area where you probably have a big budget is marketing and advertising, and why not, without it customers will not find your website, right? Wrong! What if I told you that you can still get people to visit your website and eliminate your online advertising costs? Well it is possible and when you are done reading … Read More