As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.
Examples of PPC Marketing
Google AdWords allows advertisers to create advertisements (based on content) that ever appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.
Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo's pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.
Together, these two services make up the largest pay per click systems on the World Wide … Read More