A broken link is a link that goes to a page or a picture or a video that no longer exists on the internet.
There are 2 main reasons why you do not want them in your website.
1. They are annoying and look unprofessional.
2. But more seriously, they can have serious consequences for the performance of your website in Google because Google penalises websites with broken links.
They do occur from time to time as websites that you have linked to close down, or they delete images or articles that you may have referred to.
Imagine that you were using Yellow Pages (remember what they were?) To find a business, and every second business you called was either closed or did not exist.
You would not be very happy and you would soon ditch the Yellow Pages.
Well, Google wants to protect it's position as the # 1 … Read More
The basic criterion used to return relevant search results for a specific user query is more or less similar for every search engine. Websites having relevant content and appropriate use of keywords primarily in the title tags, meta tags and web page body typically achieves rankings in the search engine results pages. However on a micro level there are differences in the ranking algorithm of Google and Yahoo or any other search engine. Following are few ways of improving the search results of a website in Google and Yahoo
Keyword Analysis: Keyword selection should be based on two parameters; (A) The popularity of the keyword and (B) The relevance of the keyword with the website content.
Appropriate use of the keywords: There are many parameters that are taken into consideration by a search engine to rank a specific page. However, the presence of targeted keywords in the title tags, meta … Read More