What Is Search-Engine Optimization? The Basics of SEO

Recently a long-time business associate of mine asked, “Why in the world are you doing SEO? You’re a writer.” I laughed at first but, after thinking about it, realized that some people in the advertising business (and other businesses) still don’t understand what search-engine optimization is all about.

SEO is, yes, mostly writing.

That’s because Google and other search engines are continually sifting through the text on your website in order to determine what your pages are about. It’s the main way they determine your SERP (search engine results page) rank. And ultimately the way your website is found in organic search results–organic, meaning the way a search engine naturally finds you, without you driving traffic to your site through web advertising or word-of-mouth, etc.

Great organic search results are vital to a business, as the attention span of consumers get shorter and shorter every day. Rarely will a consumer … Read More

How to Choose a Free Website Design That Is Right for Your Business

It is now perfectly possible for any business to take advantage of a free website design builder. Such software programs are readily available at no cost online. The problem is that not all of them have equal functionality and quality. Furthermore, not all of them will reflect your business’s needs, requirements and goals. That is why you need to know how to choose the right tool for your business.

The first and most important factor to consider is the template. This is the core design component that will determine the theme and appearance of your website. You would want a theme that is attractive yet functional.

It is particularly important to achieve the right balance between written content and pictures. For instance, if you are selling products, you would want to put pictures of each one. However, this does not mean that you should have no written content. It is … Read More