Knowing why people Google is important basic knowledge. As an internet marketer, you're either interrupting their search process or entering into it. You're saying "Hey! Look at me! I've got the solution you've been looking for! In order to really get your prospect's attention, you need to know why they're doing what they're doing.
At base, people search for two reasons.
- for entertainment
- for information
You can make money out of both. I make money out of both. So, for thoroughness, let's look at both.
These are the millions who spend millions of hours surfing the internet and not looking at TV. These are the folks who hang out on MySpace or Facebook and interact with each other. They also download stuff – music, books. If you consider shopping a form of entertainment, then these are the people looking through Land's End's website looking at the shoes or … Read More