Is Your Website Working for You or Against You?

We all know how important a website is to a business’s online strategy. Your website is the most important asset for marketing your company. It’s your storefront; the first place people go online to find out more about you and your business. That is, if they can find it.

The question is… Is your website working for you or against you?

Having a website alone isn’t going to guarantee you results. You need a website that’s going to work hard for you. So what does that mean? Your website needs to do more than just exist, it needs to perform. It needs to attract visitors, educate them and convince them to buy your products or services.

Today, the web is social and interactive. Hence, a website can no longer stand alone. To be successful it must now embrace search, social media, content, blogging, and more proper content than ever before. … Read More

Questions To Ask A Prospective Web Designer

Maintaining a relevant and informative business website is vital to a company’s success. Websites are often the first port of call for prospective clients and need to provide useful, informative content for the client as well as clear contact details, products and the opportunity to partake in e-commerce.

Re-designing your website can be a good way to increase traffic to your site and thus sales or enquiries. Nevertheless, before handing your website over to any old web design company, it is important to discuss your needs and ask questions to make sure that you and the designer are on the same page.

Before meeting with the designer, it is vital to go over the functionality of your website. Is it more important to create a high quality ‘arty’ aesthetic with fancy navigating buttons or is it more important for prospective clients to be able to navigate your website and buy … Read More