SEO – A Janitor, a Bank and an Artesian Well

Search Engine Optimization (SEO) strategies can be likened to the janitorial staff of a large company. No other individual in the building is as well acquainted with every nook and cranny of the business as the janitor.

Not only is the janitor acquainted with the business, he or she is also the keeper of the keys. They hold in trust the means to access every portion of the business. They can unlock every room in the building.

SEO strategies do the same thing for online business. SEO has the ability to unlock the doors and explore the possibilities of marketing via the most powerful and free marketing tool available – search engines.

When you do not work to maximize your marketing potential through SEO strategies it may be like the owners of a brick and mortar store indicating that they do not need janitorial services. It will not be long … Read More