Small Business Web Design & SEO Tips to Boost Your Website Ranking

If you are an entrepreneur, then it is very important to understand the trends & challenges of the business market in today’s competitive world. As a startup, you must have to compete with the industry giants in your business.

Online business is now overlapping the traditional way of business. Hence, it is very important to create a strong online presence for your business. No wonder you had to deal with those industry giants too.

The primary requirement for creating an online presence for your business is “A Website”. A website, that helps to establish a brand. A website, that helps to grow your online presence. A website, that helps to build trust in the market & brings you business.

In order to have such a website, you need to focus on two things.

  • Website Design(UI/UX)
  • SEO

There are two options to build a website. Either you hire a freelance web … Read More

Web Design and SEO Tips For the Newcomer

Find your Keywords!

Keywords – the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your websites success in the search engines.

There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are looking for popular keywords in terms of expected traffic delivery but have a low competition score from other competing sites. This score can be called KEI.

KEI or Keyword Effectiveness Index is a measure of performance. KEI is a ratio of business against competitiveness. The lower the KEI number the harder to get results in the search engine results pages.

As a general rule avoid any keyword with a KEI of under 0.1 as this will be very difficult to target and you could be wasting your efforts.

Go for longer, … Read More