Links (both onsite and offsite) are an important element of search engine optimization; in fact, they are perhaps the most important element. However, in the quest to get more and more offsite links (which of course should not be neglected), many site owners and SEOs neglect internal linking.
In addition to creating a solid navigational system for your website, you should have an internal linking strategy – go through each page of content and see where you could logically insert contextual links, which is good for your site's overall SEO and for user navigation. This may seem basic, but many people forget about internal linking – and it is probably one of the easier SEO techniques.
Of course, building offsite links is still the number one way to reach page # 1 in the search engines and improve your website's ranking; however, since internal linking (also referred to as deep … Read More