SEO Keyword Strategy – Short Or Long?

In a post by Neil Walker,Google Organic Click Through Rate (CTR), a great analysis was given to help get the estimated visits from organic search results.

The magic number is of great fond to me. Yet I’m insterested in a research outcome that helped Neil conclude.

In his research, Neil found below click through rates as related to query length (for No1 in SERP):

One-letter keyword: 43.39%

Two-letter-keyword: 38.23%

Three-letter-keyword: 41.06%

Four-letter-keyword: 59.37%

Five-letter-keyword: 70.76%

The five-letter keyword gets the highest CTR. Why? Because when people type a five-letter word, they are

1. Familiar with it

2. Ready to see the result they wish to see

3. Ready to take actions

This graph also demonstrates the pattern that people search.

Step 1, they want to find out something and turn to Google(or Yahoo, Bing, etc).

Step 2, they don’t know exactly how to find out the result so they just … Read More

Verizon continues to expand 5G Home Internet to customers across the country

Atlanta, Dallas, Denver and San Jose customers can now benefit from the blazing-fast wireless broadband service

What you need to know:

  • Verizon 5G Home Internet expands to parts of Atlanta, Dallas, Denver and San Jose.
  • Now customers in parts of 12 cities can take advantage of the blazing-fast wireless broadband 5G Ultra Wideband service.
  • New 5G Home Internet customers get YouTube TV & Amazon Smart Home Bundle on us.
  • 5G Home Internet is $50 per month for Verizon customers* and $70 per month for non-Verizon customers.**

BASKING RIDGE, N.J., Oct. 29, 2020 (GLOBE NEWSWIRE) — The expansion continues. Beginning November 5th, 5G Home Internet will expand to customers in parts of Atlanta, Dallas, Denver and San Jose. The blazing-fast Internet service is now available in parts of 12 markets, building on continued advancements of our 5G technology for customers. The new 5G

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Sick of getting texts from the Biden or Trump campaigns? You’re not alone

Sydney Miller is ready for the text messages from political campaigns to stop.

The 24-year-old medical student has already voted in Massachusetts, but the texts keep coming: from advocacy organizations, local candidates and even campaigns in other states where she’s never been registered to vote. She’s asked them to stop, without success.

“I feel like the only way out is for the election to be over at this point,” Miller said. “I’m just waiting for Wednesday morning.”

Voters’ phones have been vibrating and beeping for months with texts from political campaigns — mostly from volunteers they don’t know asking for money and votes — and many of them are about fed up.

Even before the coronavirus pandemic put a damper on in-person campaigning and volunteering, the text message was set to be a top political tool of the 2020 election season. New software allows one person to text many others

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As Susan Rovner Joins NBCU as TV and Streaming Programming Chief, Four Challenges Await

Susan Rovner is officially taking the reins as chairman of NBCUniversal television and streaming’s entertainment content, leading creative strategy for original content across NBC, Bravo, E!, Oxygen, Syfy, Universal Kids, USA and streaming service Peacock.

The longtime Warner Bros. Television exec, who was most recently co-president of the studio, will work closely with NBCU’s chairman of entertainment networks Frances Berwick and report to TV and streaming chairman Mark Lazarus. In addition to leading the teams that cover development and current programming for scripted, unscripted, late night and specials, Rovner will also oversee first-run syndication and manage relationships with studio partners, showrunners, producers and creative talent.

“Susan is the bold creative force we need as we rethink the future of our business,” said Lazarus. “Throughout this process I have been consistently impressed by her strong perspective, track record of success and passion for content. Susan joins a great team that is

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HGTV’s Holiday Programming Includes One New Series and Four Specials and We’re Estatic

Photo credit: Ekaterina Kasimova on Unsplash
Photo credit: Ekaterina Kasimova on Unsplash

From House Beautiful

So many things have been cancelled in 2020, but the spirit of Christmas—n0t to mention the spirit of giving—is eternal. This year HGTV’s holiday programming is jam-packed with competitions, heartwarming surprises, extravagant holiday displays, and even a world-famous Santa impersonator.

“We know how much our fans need escapist programming this year,” Jane Latman, HGTV president said in a statement. “So, we pulled out all the stops to deliver something very special this holiday season.”

Read on to learn more about HGTV’s brand new holiday series, as well as its four specials.

Holiday Crafters Gone Wild

In this two-hour holiday special, four teams of craft aficionados will compete to create dazzling, over-the-top Christmas decor for a $10,000 cash prize. Author and TV personality Jay Manuel, will host this joyful competition where teams will be tasked with challenges like creating the best over-the-top

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Why Teladoc Health Stock Was Falling Today

What happened

Shares of Teladoc Health (NYSE:TDOC) were losing ground Friday after the telehealth specialist announced it had completed its merger with Livongo Health, the health-tech company best known for its diabetes-monitoring platform.  

Investors didn’t like the merger when it was first announced in August, selling off shares of both Teladoc and Livongo on the news, so it’s not a surprise to see Teladoc shares backtrack again on the completion of the deal. Also today, tech stocks fell sharply after big tech companies including AppleAlphabetFacebook, and Amazon reported earnings last night. Though the numbers were mostly better than expectations, investors still sold off all four except for Alphabet, indicating that there may be a bubble in tech stocks after much of the sector has posted eye-popping returns this year.

Teladoc shares were down 7.3% as of 11:10 a.m. EDT, after losing as much as 9.2%

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Spotify’s defense of Joe Rogan puts it on track for a huge culture war over how it moderates its platform

Joe Rogan Alex Jones
Joe Rogan and Alex Jones.
  • Spotify said Thursday that Joe Rogan’s podcast has outdone expectations, and its now its number-one show in its English-speaking markets.
  • Rogan’s podcast provoked outcry after the latest episode featured far-right conspiracy theorist Alex Jones as a guest. Jones was booted off Spotify in 2018 for breaking hate-speech policies.
  • Spotify’s executives defended the episode to both staff and analysts, saying the company won’t ban specific individuals from appearing as guests on shows.
  • This could mark a landmark moment in how Spotify decides to balance its financial interests against its moderation policies.
  • Visit Business Insider’s homepage for more stories.

A contentious episode of Joe Rogan’s popular podcast could give Spotify its first taste of an all-out Big Tech culture war.

The streaming firm on Thursday said that The Joe Rogan Experience, the hugely popular podcast fronted by Rogan, was its number one English-language

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ecommerce – The Role of AI In Digital Marketing

When it comes to digital marketing trends, there are so many areas to keep up with that it can often be overwhelming for an entrepreneur of any kind. It doesn’t matter what kind of industry you are in – the truth is that every business is focused on their online presence (or at least should be). In addition, many are quick to position themselves to take advantage of the latest digital marketing trends.

This can often be expensive and exhausting. It might involve spending a significant amount of money on new software, programs, products, and also hiring agencies to create content for you. It doesn’t matter whether we are talking about video marketing, SEO writing, or automation, everyone is trying to find ways to make sure that they grab as much attention from the consumer as possible, in hopes of conversion. However, one trend isn’t going anywhere – and that

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FTC discusses potential antitrust case against Facebook

Thursday’s meeting came two days after the Justice Department filed an antitrust lawsuit against Google, and as coalitions of state attorneys general are weighing whether to bring their own complaints against the search giant. Facebook — with more than 2.2 billion users worldwide — ranks second behind Google in claiming a share of revenue from the online advertising market.

Attorneys general from multiple states are also pursuing antitrust probes against Facebook, though it is unclear whether they would be able to join the FTC’s case if the agency files one.

The FTC investigative process involves teams of antitrust attorneys, economists and litigators who can each make their own recommendation to the agency’s commissioners on whether to pursue a case. Attorneys from the agency’s Bureau of Competition marshal documents and witness interviews, while staff in the Bureau of Economics analyze economic theories and models to determine whether they have enough evidence

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Nvidia, Intel, Lumentum: Is It Time To Buy Internet Infrastructure Stocks?

Our indicative Theme of Internet Infrastructure Stocks which includes a diverse set of companies that sell semiconductor products, networking equipment, and related products that underpin the Internet – has gained about 19% year-to-date, significantly outperforming the S&P 500 which is up by about 5% year-to-date. (as of 10/28/2020). These stocks should benefit from the growing requirement for connectivity and computing power, as the Covid-19 pandemic accelerates the shift online. While Nvidia (NASDAQ: NVDA) remains the strongest performer, up 130% year-to-date, Intel (NASDAQ: INTC) and Cisco (NASDAQ: CSCO) have underperformed significantly, and are down by almost 20%.

Nvidia (NVDA) is a semiconductor company best known for its graphic processing units (GPUs) that are increasingly used in servers for machine learning and artificial intelligence. In September, the company said that it would acquire U.K based chip designer ARM which specializes in power-efficient central processing units (CPU). The stock is up 131%

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