Importance of Keyword Research in SEO

One of the elementary things about search engine optimization is keyword research. People not familiar with the internet may be wondering what is a keyword and why they are so important for search engine optimization. Just recall the last time you searched for some information on the Internet. You may have typed some words into the search engines like Google, Yahoo, Bing etc. The words or the long tail phrase that you typed into a search engine to retrieve your information are the keywords.

In short keywords are the basic elements which drive traffic into any website. By optimizing the keywords as a part of your Web SEO you can drive a lot of traffic to your articles, videos, blogs, etc. and increase your web ranking. Proper keywords ensure that only relevant visitors visit your website and you have a very targeted promotion. In today's business scenario it is very … Read More