What Are the Main Importance of Backlinks in SEO?

The ever evolving SEO and link building landscape has made high quality backlinks all the more important, now than they ever were. This has made it important to understand and implement high-quality strategies that drive campaigns to compete and thrive online.

Before we go any further, let’s revise the definition of link building for those who are yet to learn the many aspects of search engine optimization (SEO). Simply said, link building enables to acquire hyperlinks from relevant and trusted websites to your own website. This also helps you get ahead of the competition as it helps the visitor to navigate from one page to another, thus redirecting them to either your website or another part of your website.

Search engines that crawl a website do so through these links present on your entire website. They do so to either discover new web pages or to determine how well the … Read More

Technical Writing – Types of Technical Reports

Technical reporters at the start of their careers often find themselves confused as to what constituents technical writing in the first place. There are many different applications for the new author and they may often find that not all of those are really "technical". So for the new professional here's a quick list of some common documents they may be asked to create and what they are for.

Background Reports

Without you work for the CIA this does not usually mean a report about a person and their life and habits. A background report is typically a brief (1 or 2 page) study into the application of a specific aspect of technology (for example the use of photovoltaic cells in solar energy transfer). Usually these reports are generated for a specific (and paying) audience and are singular in their application rather than generic.

Instruction Sets

More commonly known as user … Read More