Are you curious as to how a company that offers free web templates allegedly charges for them? Then read on to find out.
The first money that you will have to pay is for the domain name that you will have to register. That's because these free templates also come with free web hosting. However, you have to pay for the domain name because it has to be registered in your name and this is actually the charge for the registrar. This is usually a nominal fee, but what if you do not want to register your domain name with the company that is giving you the free website template? That's too bad because your free template will not work with other hosting companies.
This is because when you get a free website template, you do not get the source code along with it. Why do you need the source code with the template? Because without the source code you will not be able to make any coding changes to the template – but why is this important? In order to understand this you have to understand the concept of coding. Make no mistake, you can change the text or pictures as often as you want, but the coding is the really important part of the template.
The coding on any template is set up to work with the web host that attributes it. If you notice, cheap web hosting companies also offer free templates when you sign up for their hosting. This is how they sell their hosting services. So if you think that another hosting company will let you use a template without the source code on their operating system, you are wrong because they already have a free template for you to use.
This means if you set up a free website, you are stuck with the hosting company that designed the template unless you buy the source code from the company – which is where they start making money. So in other words, you will have to pay for the template and you will have to pay a separate fee for the domain name if you want to break the hosting contract and leave the hosting company. The fees are a hindrance to prevent you from leaving the ranks of the hosting company with which you have entered into a contract.
The reason you might want to leave is because you may have low rankings along with no traffic and without the source code you can not fix it. But if you are so unhappy, why would this hosting company want to keep you around? The answer is simple: it's because of the ad revenue. Some companies will tell you this up front, but not all.
You see, once your website is published, the hosting company thatave you the free website template will start placing ads from their clients on your site. They can be ads from anyone – your competitors, people who disagree with your message, unrelated products – anyone who purchases ad space from your new hosting / template company. If you do not like the ads, there nothing you can do about it – unless you want to buy yourself out.