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Every day, new businesses are started, and their primary purpose is to provide something unique to the market to persuade customers that they have a better method of doing things than existing companies. Therefore, the competition in every industry is constantly increasing, making it essential for companies to put in more effort to ensure that their unique services stand out from the crowd. What better way to do this than by having an unforgettable logo? Your logo is a graphical depiction of your business and will be utilised in every part of your branding. You must implement a professional logo design to reflect your company’s values. But where can you find inspiration when creating a logo? I will explore some valuable options below.
The story of your brand
Your brand’s story is a great place to start to gain inspiration for your logo creation. A well-crafted story can provide a wealth of information regarding your brand, values, history, and personality. This can be a fantastic point for developing a logo that precisely reflects your brand. After all, your brand is what makes you stand out from the competition and lets your clients know who you are and what you stand for.
Social media
Social media is also an excellent way to gain inspiration when designing your logo because you can see what is popular by the number of likes and shares a post gets. Social media is an ever-increasing source of connecting with consumers and getting their feedback. You can use endless strategies to get feedback on your branding, especially if you are looking for inspiration to update your logo.
You could run contests in exchange for your customer’s feedback, create a buzz around your brand, and get people talking about your business. Ensure to provide clear instructions on what you are seeking in a logo and be sure to choose a prize that will help incentivise people to take part. You can ask them what logo they like the look of the most, which will help you decide on a path to success. Browsing the social media profiles of other regarded logo designers will give you some fantastic ideas to work with.
Your competitors
Many believe a good approach to creating a unique logo is to begin from scratch. However, looking at the competitors is an excellent way to get inspiration for your logo design. By studying the logos of other businesses in your industry, you can better understand what works and what doesn’t.
Established brands
Inspiration for creating a logo can come from many sources, but one of the most reliable sources is studying the logos of successful brands, especially in your niche. Established brands have teams of designers who spend countless hours developing eye-catching logos that reflect their brand’s identity. Studying these logos can help you better understand what works and what doesn’t in your industry.
Online resources
A lot of online resources can inspire the creation of your logo. Logo design galleries are amongst the most popular. They showcase the work of skilled designers and can be an excellent source of ideas. Logo design contests are also a great way to gain inspiration and are a helpful resource. Here, you can submit your designs and get feedback from the community or browse through other designers’ entries to see what is popular this year. This is a great approach to take if you want to get feedback on your work and see what other designers are doing.
Creating a logo for your business can be daunting, but it doesn’t have to be. You can ensure that your logo represents your brand by taking the time to find inspiration from the points mentioned above. But, if you still feel it is not your cup of tea, get in touch with a specialist logo designer in NZ and contact DB IT today. They not only provide logo design services but are a full-service agency providing website design, graphic design, and SEO services.