If you are a website owner, you know the importance of having people view your site. But with millions of websites out there and probably hundreds in the same niche as yours, how are people going to find your site? You have to stand out from the rest.
To do this, you need to apply search engine optimization (SEO) techniques to your website. By applying such techniques to your site, you will increase the traffic going to your site. And your goal is to be the top website for your niche or at least top of the search results of some of the given search terms.
Almost all Internet users turn to search engines to find information, services or products that they want. Most only view the top results, some will review the whole page, although they may view the next few subsequent pages, but the rest would be immaterial. For you, as site owner, you do not want your site to be ignored, so you need to get your site listed higher up the search results list. Your goal is to beat the competition, with a higher position, meaning people come to your site rather than their.
More traffic volume, in turn usually means that product sales will increase. Also you will be able to reach a larger audience, as more people would be aware of your business.
To be a part of the top search results, you need to make some adjustments to your site's content. You need to target specific keywords. So when a person searches for something specific, your site comes up. You'll need to decide what these keywords are, by finding a balance between the number of people searching for that term and the number of other sites completing for the term. The more completion there is the harder it will be for your to get anywhere near the top. Once you've decided upon your keywords the next step is to add them to fields in your website that search engines read to find out what your site is about. Working out the keywords to target and adding to your site can be tricky in terms of knowing which to choose and where to put them. Affordable SEO WordPress services are available which will take the guesswork out of this.
The question – why do you need SEO? Is easy, so that you can get to the number one position in the search results page and eventually more customers. But the 'how', takes a lot of effort.