Best Web Design Trends for 2020

It can be hard to keep up with new trends because they are constantly changing but some of them will stay in your top 10 list for a long time just because they are very efficient. What you will use for your website will mostly depend on who your clients are and what are their preferences. The type of business you run and how big is it are also factors you need to consider.

Most professionals will have their own signature when it comes to appearance but sometimes they need to change it according to the movement in the industry. Because you constantly need to adapt which can be time-consuming and expensive, most companies will find a professional like Greenville web design company to do the job for them. Still, it would be great if you have a bit of knowledge yourself so you can decide if something is the right choice for you.

More Motion More Watch Time

When you think about animation and video, it isn’t something that will surprise you because it isn’t a new trend but the implementation and style are constantly improving. In fact, motion is an engaging way to get visitors’ interest. Our eyes will naturally gravitate towards moving elements. This fact can be used to control the way your visitors experience the page you want them to see.

The spectrum of various forms of motion in web design is huge going from full-screen video animations to specific typography on the screen, to click elements that are in form of micro-animations that provide feedback. Still, bear in mind that motion can also be overwhelming for users. Sometimes, motion graphics can be very distracting, so it needs to be applied only in a strategic place. Therefore, think of the areas you want your visitors to be the most focused on in order to make this trend work for you.

Oversized Elements and Typography 

Prominent, large elements are used more frequently in order to communicate instantaneously and more clearly. This principle is regularly applied to anything on a webpage, from oversized website menu icons to full-screen videos and images, to big, bold typography.

The purpose of these enlarged elements is to help visitors understand what the site can offer them right off the bat. In addition, it makes elements eye-catching and they even look great on any screen size. However, you need to reduce the number of design elements for this trend to truly shine. Remember that too many large elements are usually perceived as overwhelming and unattractive. Click here to read more.

Split Screen 

Consider splitting your screen if you want to retain an uncluttered look but still want to convey more than one idea. The idea behind this design trend is to break the rectangular mold in two. Additionally, it is always a good idea to make each half of the screen behave in its own way. For example, play around with scroll effects and introduce surprising asymmetry into the mix.

This way, you can make each side move at a different pace and make the site more interactive. Place an additional element at the center of the screen to introduce some visual hierarchy into your split-screen design. These elements can be your call-to-action buttons, logo, or even a menu header.

Solid Color

In addition to the split-screen trend, websites are using differently sized rectangles and squares separated by color to break up their content into even more parts. By doing this, you will be able to express multiple messages at once in a cohesive and orderly manner.

It is easier for site visitors to follow these huge chunks of information complemented by a few short lines of text in each section. Of course, make sure that the squares are following your color scheme to make the composition even more intriguing.

Using the Whitespace

Whitespace is all the blank areas between the design elements on the website. The proper use of it is very important to give the screen a well-balanced feel and make it more spacious.  Whitespace is not necessarily white it can be made up of any color background, but make sure that it is contrasted well with the typography you use.

The margins around the page, blank space around visuals, and spacing between columns and lines of text are all considered negative space. These areas play an important role in highlighting important design elements, increasing legibility, and providing the site with a breath of fresh air. Read more about it here: 

Exposing Windows and Grid

Interestingly, the biggest inspiration for web design currently is usually found in the technology itself. By following common web conventions, websites can express a look that’s modern, unique, but that the users will still be able to know and use without too much trouble.

Thin lines, strokes, and rectangles divide our screens into sections, guiding the visitor in the reading direction you want them to follow. Website designers are highlighting segments on the screen and exposing the grid and its guidelines.

Full-screen Forms

Big elements surrounded by the right amounts of whitespace are the overarching design theme these years. Therefore, this trend naturally found its way into online forms and other more seemingly dull niches of web design. 

Online forms are one of the most frequent parts of our web interactions. We use them for filing our delivery information, for sighing up to a service, and much more. Still, users often refrain from filing them because they feel like a dull chore. Therefore, making it more inviting to interact with by expanding the form so that it takes up more room on the page is always a good idea. Implementing good full-screen forms will certainly improve the user experience. 

Creating micro-interactions that will respond to the actions of your users in real-time is another feature that will make it easier for users to fill out and submit a form. The idea is to guide your users through the process by introducing feedback messages and subtle design changes in certain fields.

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