You have the intellect, the statistics, the passion, and the research, and it all shines through in your blog postings. However, blogs, like any other web page, are subject to the laws of search engine optimisation. It is especially important to optimise a corporate blog where more visitors mean more revenue. If you want your blog posts to appeal to as many people as possible then here are 8 essential guidelines to follow:
Make sure that your subjects are compelling
Though you may have the most highly researched content, you must make sure that you are blogging about what your audience wants to hear. The best blogs are the ones that solve the problems and discuss the issues that the audience wants, not necessarily the blog with the most facts about something boring.
Highly coveted keywords mean that people are actually searching for those terms. What better way to determine if you are writing about what your audience wants to hear than to conduct keyword research? Performing this step will also increase the quality of your customer, automatically filtering out those people who were not going to buy from you anyway.
Decide on your keywords
Make sure that you limit your keywords to three a page. Each blog post should talk about one keyword primarily. Use a keyword tool to find variations of the main keyword as that helps out with search engine optimisation as well.
Analyze your keyword trends
There is always a trade off of popularity vs. visibility. It is much easier to get noticed for unpopular keywords. Your goal is to mix the two and get the top spot for keywords that describe your business more directly than any other in your industry. Keywords also fluctuate in popularity; some are even seasonal. Follow the global monthly searches of your keywords and rebalance your talking points accordingly.
Optimise your web page
Your main keyword or phrase should be in the URL, in the title tag, surrounded by H1 or H2 tags, in bold text in the body, and as alt tags on all included pictures. Search engines look for keywords in these places specifically.
Increase your visibility by using social media
Facebook, Twitter, YouTube (if you have a video), Digg, and all the other big social networking sites should have your content on them. Link all pages to each other to create your own web inside the Web. Post on other relevant articles and leave your link in the comment.
Get high quality one way links
Use a link tool to find quality pages that you can lobby for a link. One way, or inbound, links do wonders for search engine optimisation efforts.
Analyze the performance of your keyword
This goes without saying, but many people forget that search engine optimisation is a living thing. People do not search for the same thing all the time. Note trends and stay on top of them. Find what works and what to scrap. This can be done by linking an analytics tool to your blog, it will monitor traffic sources and the keywords which have been effective.
By employing these seo tactics you should see the traffic to your blog increase over time. The results won’t be instant but with perseverance you will reap the rewards.